Channel Marketing

Construction Marketing Association Blog > Channel Marketing

Distributor Channel Marketing Survey Results

Most construction product brands that sell to professional construction firms typically sell to distributors. Beside the distributor designation, channel participants might be designated as dealers, wholesalers, jobbers, installers, manufacturers representatives or brokers. In this post, we’ll cover various tactics for distributor and channel marketing and share a survey with you, taken by construction marketing professionals, on which channel promotions they…
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Marketing To Home Improvement Retailers: Line Reviews

This is the final entry in a three-part blog series on marketing to home improvement retailers. Part one gave an overview of the retail home improvement category and shared the results of a survey on retail marketing practices. Part two covered home improvement retail merchandising and packaging. This part will discuss retail line reviews. Retailers continually evaluate their vendors and…
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Marketing To Home Improvement Retailers: Merchandising and Packaging

Marketing to home improvement retailers includes considering retail merchandising and packaging. This is part two of a three-part blog series on marketing to home improvement retailers. Part one gave a retail snapshot and provided the results of a 2011 survey on retail marketing practices conducted by the Construction Marketing Association. This part covers home improvement retail merchandising and packaging and…
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Marketing to Home Improvement Retailers: Snapshot & Survey Results

Home improvement retailers are a specialized channel for many types of construction projects including building materials and supplies, fixtures, construction tools and equipment, and more. This is part one of a three-part blog series on marketing to home improvement retailers. Part one will provide a retail snapshot, including the results of a 2011 survey on retail marketing practices conducted by…
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Retail Home Center Marketing Best Practices – Webcast

A webcast on retail home center marketing and merchandising best practices for construction products is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Tuesday, August 16, 2011 at 1 pm CST. Click Here To Register!   Learn how to market to The Home Depot, Lowe’s, hardware co-ops…
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Channel Promotion Best Practices for Construction Webcast/Panel Discussion

A webcast and panel discussion entitled Channel Promotion Best Practices for Construction Markets is scheduled for Tuesday, March 15, 2011 at 12 pm CST. The webcast is free to both members and non-members. Panelists include Kevin Enke, Marketing Director for Robert Bosch Power Tool, and Jim Scarlata, Marketing Director for Knaack Div. Emerson Electric. Construction Marketing Association (CMA) Chairman Neil…
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