The decision to Outsource Marketing to a consultant or agency, or to hire staff for marketing is a frequent but critical consideration. Factors include the frequency of specific marketing activities, the availability of talent, and the financial return of either scenario. The latter taking on new urgency within a recessionary environment. This article will define Outsourced Marketing and staffing, along with…
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Choosing the best organizational structure for your company in the construction industry can be challenging. In the world of organizational structures, the options you have to choose from include things like chain of command, span of control, centralization, and the list goes on. What is Organizational Structure? An organizational structure is a visual diagram of a company that describes what…
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It’s that time of year again! With 2015 coming to an end, it is important to begin looking ahead to marketing goals and initiatives in 2016. Based on some of next years top trends, we have put together some of the top construction marketing resolutions for 2016:
The Construction Marketing Association, announces its newest offering to association members—a Web-based career center that connects job seekers with prospective employers in the construction industry. The new job board, powered by career services leader JobTarget, can be found at www.constructionmarketingassociation.org. Access is available to CMA members and nonmembers alike. “Our association promotes construction industry knowledge, networking, and excellence,” says Neil…
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