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Construction Marketing Association Blog > Marketing

Success with Google AdWords: Developing Killer Content for Effective B2B Lead Generation Programs

by Eric Gagnon Online advertising, particularly methods like Google AdWords keyword search advertising, give advertisers the immediate response and measurability they need to run accountable B2B marketing programs, with a speed and precision not found in print trade advertising or other, more traditional parts of your marketing program. The vast majority of successful AdWords lead-generation programs in business-to-business markets use…
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Construction Marketing Secrets: 80/20 Rule and CMA Lists

This is the post you won’t want to miss. Once monthly, the Construction Marketing Blog will share Construction Marketing Secrets that may come from our editors or consultants, from a member or construction industry luminary, or from a relevant vendor. But it will be enlightening. Please be sure to Retweet, Share and Bookmark these posts. Without further ado, the Pareto…
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A Marketing Planning Checklist

Marketing plans come in a number of “shapes and sizes”, from a detailed strategic marketing plan with extensive market segmentation and competitive intelligence, to an annual tactical plan with budgets and calendars, to a plan in support of a new product launch. One of the most basic types of marketing plans is a checklist that identifies a broad range of…
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Reed Divests 21 Brands, Many in Construction Segment, Detailed in Letter

Letter to Staff, Reprinted from FishbowlNY, Alex Alvarez Dear Colleague, I am writing to you today to inform you of the status of our divestments in Reed Business Information-US. Since announcing our plans last summer we have successfully sold 21 brands, representing approximately two thirds of the revenues of the portfolio to be divested: Broadcasting & Cable, Casual Living, Design…
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Hello Construction Marketers!

Welcome to the Construction Marketing Blog! Published by the Construction Marketing Association (CMA), and our affiliates, the Construction Marketing Institute (CMI) and Construction Marketing Advisors agency. Our blog will serve to disseminate a portion of our association news, marketing thought leadership, marketing best practices and related content to association members, prospective members, partners, and affiliates. Look for our upcoming Construction…
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