You own a construction business and your electrical, plumbing, painting, and roofing crews are all over town at multiple sites performing various jobs. How do you communicate with and keep track of these employees that don’t report to your home office? The solution had better be user-friendly, reliable, and just like your guys, able to efficiently perform many tasks at…
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Market Research is the process of gathering information about your customers, competitors, markets, trends, and related information. There are several options for gathering information about customers and their buying preferences and purchase intentions. Market research is increasingly important in the construction industry where economic trends influence the outlook for the industry as a whole and poor decisions are costly. This…
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A webcast entitled New Product Development and Launch Best Practices for Construction is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Thursday, July 14, 2011 at 1 pm CST. With stratospheric new product development costs, and new product failure rates in excess of 90%, product development and…
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Improving the effectiveness of a new product launch is of critical importance to most companies and brands as new product development costs can be stratospheric, coupled with extremely high failure rates. Some estimates of new product failure as high as 90%! Certainly the new product development process is complex and multi-functional—not just marketing—but typically involving many departments such as engineering,…
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