Trade Shows

Trade Show Marketing Case Study

Trade Show Marketing – Case Study in Construction

If you are reading this article, it is because you are in the construction industry and trade shows remain a very important part of your marketing mix, and perhaps one the largest budget line items?  Yet despite high expenditures, trade shows are often ineffective and results difficult to measure including return on marketing investment (ROMI). What’s more, to be effective,…
Read more

Trade Show Marketing Checklist

Trade Show Marketing Checklist for Construction

With the busy trade show season upon us, there is no question that in the construction industry, trade shows remain a key marketing strategy for many brands. That said, trade shows are typically expensive to participate in, and can be difficult to measure return on marketing investment (ROMI). Furthermore, trade shows are often ineffective for exhibitors for a variety of…
Read more

Tradeshow Tactics

Key Construction Tradeshow Tactics for Delivering ROI

Trade shows offer construction companies a unique way to connect with their target audiences for a little face-to-face time. There’s really nothing like it today. Businesses of any size get to experience exposure to a large number of potential customers with the ability to interact with them personally. For larger brand manufacturers trade shows are often a staple component in…
Read more

Stop by the CMA Booth at World of Concrete

The Construction Marketing Association (CMA) will be exhibiting at World of Concrete in Las Vegas, February 2-5, 2016. More About World of Concrete Everything starts at World of Concrete. It’s the industry’s only annual international event dedicated to the commercial concrete and masonry industries. And, it jump starts each new year by supplying you with the latest innovations, expert know-how…
Read more

New York Build 2016 Conference

The New York Build 2016 (March 7th & 8th) focuses on a range of topic areas from construction regulation, major projects and upcoming contracts to sustainable building and the latest construction technology.

Join CMA at the Largest Commercial Construction Event of 2016!

February in Vegas. An astounding list of speakers, presenters, and sponsors, as well as tens of thousands of attendees ready to kick off the construction year at the largest commercial construction event of the year: World of Concrete 2016. Construction Marketing Association, committed to the bettering of your construction business, is excited to partake in this exciting event, announcing a…
Read more

Construction Americas 2015 Expo a Success

The inaugural Construction Americas Exposition, held March 26-27 in Miami was a great success!  The event produced by the OHL School of Construction at Florida International University was sponsored by Dodge Analytics, Bosch Power Tools, Digital Drafting Systems, and the Construction Marketing Association. The event was created and managed by the Construction Marketing Association.

Constructions Americas Announces New Premier Sponsors for 2015 Expo

  In a recent news release, Construction Americas announces their full line up of  Gold, Silver, and Bronze sponsors, including a few new sponsorships. We are excited to be in midst of the very best in commercial construction. Below is the full news release: Construction Americas Expo Announces Sponsors Miami, Fla.—February 6, 2015—A full compliment of sponsors are supporting the…
Read more

Construction Americas 2015 Exposition

Next spring, the Construction Marketing Association will take our construction marketing talents to South Beach, and all of you are invited.  Just announced, Florida International University will be hosting a new exposition for construction brands that features a think-tank of panel discussions on key factors propelling the future of construction best practices and technologies, with a focus on North and…
Read more