YouTube

Video Marketing Trends

Incorporate These 4 Video Trends into Your 2019 Marketing Efforts

Video content has taken its rightful place in construction companies’ strategic marketing conversations. It provides a powerful way to communicate your brand, share your story, and build relationships through sight, sound and motion. Experts expect this year that businesses will produce an average of one video per day. This type of content continues to grow by leaps and bounds because…
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Social Media in Construction [INFOGRAPHIC]

In September 2012, the Construction Marketing Association conducted a national survey of construction professionals regarding their use of social media. The following questions were asked: 1. Do you employ social media in your marketing program? 2. Do you manage social media marketing internally or outsource? 3. Which social networks do you employ? 4. Do you employ blogging? 5. What social…
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Social Media Summit – Webcast Summary

With the rapid growth of social media, no surprise that the Social Media Summit for Construction had record breaking attendance for a Construction Marketing Association (CMA) webcast. Panelists included Brian Stokoe, social media strategist for Caterpillar Inc, and Heather Dolan, Asphalt Commercialization Manager for Meadwestvaco Specialty Chemicals (MWV). CMA Chairman, Neil Brown moderated the panel. The Social Media Summit was packed with useful…
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Social Media in Construction – Survey Results

To further understand social media use in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. Do you employ social media in your marketing program? 2. Do you manage social media marketing internally or outsource? 3. Which social networks do you employ? 4. Do you employ blogging? 5. What…
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Social Media Survey Available for Construction Professionals

The Construction Marketing Association is now conducting a national survey on social media. Find out what social media networks your construction marketing peers are implementing, and which ones are working, by taking a quick and anonymous survey. These survey results will be shared at our upcoming Social Media Summit for Construction Brands Webcast on September 18, 2012 at 1PM CDT. A…
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Social Media Summit for Construction Brands | Webcast

A webcast from the Construction Marketing Association (CMA) will evaluate the BIG 4 social networks (Facebook, LinkedIn, YouTube, Twitter), and new options including Google+ and new social media marketing options including Google+. Numerous case studies will demonstrate social media best practices. Results of a national survey will be presented. The free webcast for members and non-members is scheduled for Tuesday,…
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YouTube Video Service Available from CMA

Construction Marketing Advisors now offers a low cost service for YouTube videos including YouTube channel set-up, and development of up to a 2 minute video for only $899. The complete YouTube video package includes video editing, script and copy writing, video graphics and animations, and coordinating all YouTube channel set-up and passwords. In addition, a guide will be provided with…
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YouTube Video Best Practices – Webcast Summary

The October 18 webcast with Caterpillar’s Brian Stokoe, along with Brian Reuhl and Neil M. Brown from the Construction Marketing Association (CMA) identified a number of tips, ideas, and strategies for more effectively using video to drive search engine results, generate sales leads, and support customer service. Video is Critical to Marketing All presenters agreed that video is possibly the…
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FREE Webcast! YouTube and Video Best Practices

A webcast on YouTube and Video Best Practices is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Tuesday, October 18, 2011 at 1 pm CST. Video is the killer app for construction marketing and search optimization. Learn how Caterpillar deploys YouTube and video for customer engagement from…
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5 Social Media Training Tips

The importance of social media in the construction industry continues to grow, with more and more examples of companies and brands realizing financial results. The promise of social media is improved search engine results, increased website traffic, real interaction with customers and prospects, and ultimately, measurable revenue generation. In addition, a huge opportunity exists to unleash employees, and involve staff…
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