CMA STAR Awards – 2012 Winners Announced

CMA STAR Awards Winners Winners of the 2012 CMA STAR Awards and CONSTRUCTION MARKETER OF THE YEAR Awards have been announced.

The Construction Marketing STAR awards recognize excellence in 16 marketing categories and 81 sub-categories in the construction industry. CONSTRUCTION MARKETER OF THE YEAR recognizes top brands, companies or individuals by region. SUPERSTAR and STAR (first place/second place respectively) are awarded for each sub-category. Finally, BEST OF SHOW is bestowed on the winner of the most awards.


McGraw-Hill Construction (McGraw-Hill) won BEST OF SHOW with 24 total STAR Awards, along with the CONSTRUCTION MARKETER OF THE YEAR for the Eastern region. HILTI won CONSTRUCTION MARKETER OF THE YEAR for the Western region with 12 STAR awards, including best integrated campaign. BOSCH won CONSTRUCTION MARKETER OF THE YEAR for the Midwest region with 4 STAR awards, including best catalog.

“Our second annual Construction Marketing STAR Awards more than doubled in volume from our inaugural year, and the quality of entries was inspiring,” explains CMA Chairman Neil M. Brown.

AWARD winners will be notified by email and mail, and receive a frame-quality certificate. In addition, winners can order an engraved STAR Statuette™ from the same manufacturer as the Oscar®. CMA’s annual STAR and CONSTRUCTION MARKETER OF THE YEAR AWARDS are open to both members and non-members.

SUPERSTAR and STAR Award Winners by category are as follows:

Category SuperStar Star
Print Trade Publication McGraw-Hill Bosch
Print Ad Campaign McGraw-Hill Polyglass
Print Advertorial McGraw-Hill McGraw-Hill
Print Insert McGraw-Hill The Marketing Company
Outdoor Billboard Auto Truck Oxnard Homes
Online Banners McGraw-Hill McGraw-Hill
Broadcast Radio Spot Knaack
Fleet or Vehicle Knaack
Integrated Campaign Hilti McGraw-Hill
Logo ILCA Brilliant Coatings
Letterhead Auto Truck
Business Card Auto Truck
Identity Standards Cushman Erland Construction
Brochures Swanson Russell McGraw-Hill
Catalogs Bosch Hilti
Technical Manuals Hilti
Flyers Hilti
Newsletter Auto Truck Enermodal Engineering
Sales & Dealer Kits Apex Siding Cushman
Custom Publishing/Magazine Kiewit Corporation
New Product Launch Weather Guard
Channel Marketing Knaack
Flat Mail McGraw-Hill
Dimensional Mail Hilti
Postcard EagleView Technologies
Website Design McGraw-Hill Norix
Email Campaign Hilti McGraw-Hill
Blog Design Norix Insul-Wall
Social Profile Design Hilti Standard General
Search Optimization Norix Blue Sky Builders
Paid Search (PPC) Blue Sky Builders
Interactive CD/DVD Hilti
Microsite McGraw-Hill Therma Tru Doors
Animation McGraw-Hill McGraw-Hill
Product Package Design Bosch Keson Industries
Product Photography McGraw-Hill Weather Guard
Location Photography Kiewit Corporation Cushman
News Release Homax Brand
Press Event Knaack
Product Launch via PR Homax Brand
Public Service Hilti McGraw-Hill
Contests/Sweepstakes McGraw-Hill Hilti
Pro-Bono Programs McGraw-Hill
Sports Marketing McGraw-Hill
Sales Kit Weather Guard
Signage/Banners ILCA
Displays Ridgid
Plan-O-Grams Ridgid
POP Materials Bosch McGraw-Hill
Promotion Weather Guard
Exhibit Design Polyglass Hilti
Exhibit Graphics Polyglass Cushman
Exhibit Promotion Vanguard Engines Quanex Building Products
Corporate Video Hilti
Product Video McGraw-Hill TruQC
Animation McGraw-Hill McGraw-Hill
Employee Newsletters Korte Company Kiewit Corporation
Illustration Advanced Building Products

For more information about the STAR Awards visit CMA’s Awards Page.

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  1. Sarah

    My god!!! Bosch won the CONSTRUCTION MARKETER OF THE YEAR i couldn’t believe that i think polyglass should win that title… anyways thanks for sharing this information!!!!

  2. Josh Jambon

    Congratulations to McGraw Construction!

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