Construction Lead Service Best Practices Webcast

Are you utilizing construction lead services to their fullest potential?

The Construction Marketing Association is sponsoring a national survey to be taken by building products manufacturers (BPMs) and construction firms of all types to determine the effectiveness of construction lead services.

In a recent news release, the webcast date has been confirmed and will be presented on Tuesday, July 14, 2015 at 1pm CST. The panel discussion and webcast will be led by Chris Noble, Vice President, Strategic Sales for Dodge Data & Analytics and CMA Chairman, Neil Brown.


Chris is responsible for leading the overall strategic direction and tactical implementation for the field-based sales force, providing customers with Dodge business intelligence services that help them to remain competitive and grow. For the past 27 years, Chris has focused on serving key customers including building product manufacturers, distributors, general contractors, subcontractors and other firms involved in the commercial, institutional and residential construction industry. Prior to joining McGraw Hill Construction, Chris held sales and sales management positions at McBee Systems and Motorola.

As Chairman of CMA,  Neil Brown has been CEO of numerous marketing consulting and creative agencies for the past 15 years, managing some of the biggest brands in the construction sector including Emerson Electric, USG and Bosch Tools. Neil is also frequent speaker, author and contributor to BtoB magazine, Advertising Age, Marketing Week and the Construction Marketing Blog.

We are happy to have expert speakers to reveal the survey results and lead the panel discussion.

Below is the full news release:

Naperville, IL—May 13, 2015—A survey and webcast regarding construction lead service effectiveness and best practices is announced by the Construction Marketing Association (CMA). The results of the national survey will be presented at the July 14, 2015 (1 pm CST) webcast, along with a panel discussion.

The anonymous and confidential survey will identify the most popular lead services for Architectural, Engineering and Construction (AEC) firms of all types and sizes, budget trends for lead services, and ultimately their effectiveness.

Chris Noble, Vice President, Strategic Sales, Dodge Data & Analytics, and CMA Chairman Neil Brown will shed insights into this hot topic. The free webcast for members and non-members is scheduled for Tuesday, July 14, 2015, at 1 pm CDT.

“Lead services are critical to all types of AEC firms, building product, and equipment manufacturers,” states Neil M. Brown. “Our national survey will identify benchmarks and trend insights that AEC business development executives can use to evaluate their current strategy.”



To register for the free Construction Lead Services Best Practices Webcast,

link to:

To take the Construction Lead Services Best Practices Survey, link to:



The Construction Marketing Association (CMA) provides professional development and training, resources and information, networking and recognition to marketers in the construction industry. CMA sponsors the annual Construction Marketing STAR Awards, and the Certified Construction Marketing Professional (CCMP) program. Full information on the association is available on the website at The site links to the award-winning Construction Marketing Blog with marketing news, resources and related content, and the association’s TwitterFacebook, Google+,YouTube and LinkedIn pages. Questions? Contact Neil Brown at 630-868-5061.

© 2015 Construction Marketing Association. All Rights Reserved.


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