“Marketing is changing rapidly, and the AEC and building products categories are no exception,” states CMA Chairman Neil M. Brown. With such immense and rapid change on the horizon, it’s important to identify tactics, strategies, and best practices in the construction marketing environment so that you can close more leads and make more money in the coming year.
In order to help construction marketers better plan their initiatives for 2018, the Construction Marketing Association presents its annual Construction Marketing Outlook webcast, which explores budgets, plans, and tactics for the coming year. Led by expert in the construction marketing industry and author of Tools of the Trade: Modern Marketing for Construction Brands Neil Brown, this is one of our most highly anticipated and attended webcasts each year.
2018 Construction Marketing Outlook Survey
As a part of this webcast, CMA conducts a brief survey to learn what you and your construction peers are planning for 2018. This anonymous survey hopes to answer key planning questions and help your peers define their own marketing priorities.
“The annual construction marketing outlook would be impossible without the help of our hundreds of thousands of annual readers, and we hope that you can spare 10 minutes of your time to improve the overall construction marketing ecosystem,” says Neil Brown, Chairman of the Construction Marketing Association.
The results of the survey will not only be presented during the Construction Marketing Outlook Webcast, scheduled for January 18, 2018, they will also be presented in the 2018 Construction Marketing Outlook Survey Report, given free to attendees, members, and survey participants. The survey will be open until January 16, 2018, and can be taken on SurveyMonkey.