Content Marketing Best Practices – Survey

Content Marketing is one of the best ways for a B2B business to gain visibility. This is because good content impresses prospective customers, as well as industry peers. In addition, great content supports search authority and drives lead generation.

The challenge is creating content that is relevant and accurate. The Construction Marketing Association is shedding light on content marketing best practices in its webcast Content Marketing Strategies for Construction. To discover how construction firms are using content marketing, CMA has developed a quick 9-question survey titled Content Marketing Best Practices.

The questions seek to discover:

1. Types of content marketing construction firms are employing

2. Content marketing objectives

3. Most effective content marketing tactics

4. How firms measure content marketing results

5. Whether content is developed internally or externally

The results will be shared by CMA Chairman Neil Brown during the Content Marketing Strategies for Construction webcast on Thursday, May 19, 2016 at 1 PM CST. The webcast features panelists Brian Fraley, Owner of Fraley AEC Solutions, and Kevin Enke, Digital Brands Manager at Bosch Power Tools Group.

To take the anonymous and confidential survey, click here. Respondents can request a complimentary survey report.

The more submissions we receive, the more representative the data becomes. Please share to any construction professionals who may be interested in taking the survey.


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