A new resource is available to help brands and companies understand best practices for identifying and selecting marketing agency partners. The Definitive Marketing Agency Selection Guide identifies reasons for hiring and firing agencies, 11 agency types, a 4-step process, and several resources.
Brought to us by our friends from the Amalgamated Marketing Agency Network, an independent network of specialist agencies, this guide is a must-read for brands and companies that require marketing agencies of all types.
The Definitive Marketing Agency Selection Guide
As mentioned previously, the Amalgamated Marketing Network is a network of highly specialized agencies that allows these agencies to promote and succeed. In this, they have recently announced and released a guide to selecting a marketing agency.
Unbiased and informative, this new guide teaches companies searching for marketing agencies the following 4-Step process:
- Planning the Agency Search: How to develop an Agency RFP, decide on a budget, and devise selection criteria.
- How to Identify Agencies: Depending on your needs, your scope of agencies to select can vary. Different agencies are better at different things. Learn who best suits your needs and fits your budget.
- Vetting Agency Candidates: How do you develop a long list? A short list? What questions do you ask?
- Making the Final Agency Decision: After developing a short list, how do you make your final decision?
Much more is available in this guide, including different types of marketing agencies and how to follow the previously mentioned four steps. The Construction Marketing Association supports the Amalgamated Network. If you would like to download this whitepaper, please head over to Marketing Agency Selection Guide at on the Amalgamated Website.
Please comment and share this information with associates in search of agency partners.
This may seem like a no-brainer, but I’m a huge advocate of a face-to-face with a marketing agency’s rep and/or other officials. There are certainly cases where some agency or individual looks good on paper but in person they’re clearly less trustworthy.