The Construction Marketing Association (CMA) announces the Construction Brand Internet Index (CBII). A comprehensive rating of the internet presence of top construction brands based on over 50 variables.
The rating identifies how effective a specific website domain is relative to other websites. The ratings are based on search engine data, website structure, traffic, social media integration, inbound links, indexed pages, site performance, and more.
The chart lists some of the top construction brands by ratings. The association website also has a chart by construction category.
“Overall, the top construction brands rate high due to high volume website traffic and large quantities of links, however a number of missed opportunities were identified. Surprisingly, some of the strongest brands and websites like Kohler lacked social media integration, and in several cases, highly-rated brands lacked basic meta data,” states Construction Marketing Association chairman Neil Brown. “As we evaluate the top construction brands, it is apparent that we (construction) lag other sectors on Internet best practices. Fortunately, the association addresses these opportunities with programs and training.”
In addition to rating top construction brands, the Construction Marketing Association is offering a Free CBII Rating Service to qualified construction brand websites. Simply submit your domain using the contact form and in the comments/questions area, type Request CBII. Your rating along with a “punchlist” of problems and recommendations will be emailed within 24 hours.