The Construction Marketing Association is excited to be offering its Certified Construction Marketing Professional (CCMP) program. The program targets marketing professionals that are working or looking to work in the construction or AEC industries. What the CCMP offers:
Advanced training: CMA will provide registrants with a comprehensive study guide/handbook to hone their construction marketing skills; study follows a rigorous examination.
CCMP credential: Upon completing the program, the student is licensed to use the professional designation after their name; additionally he or she will receive a frame-quality certificate and a CCMP badge logo file.
We discussed training. What will CCMP students learn? The curriculum of the program is as follows:
- Unit 1: Strategic Marketing
- Unit 2: Tactical Marketing
- Unit 3: Specialized Construction Channels and Segments:
- Marketing to Distributors and Related Channels
- Marketing to Home Improvement Retailers
- Marketing A/E/C Services
- Unit 4: Practical Marketing Considersations
“The Certified Construction Marketing Professional program provided me with a wealth of information and actionable insights for marketing in the construction industry. And the designation has given myself and my company credibilty in the field.”
Other professionals CCMP certified come from the following companies: Bosch, The Gordian Group, Hinge Marketing, Safety Works, and Fast Fence.
For professionals, the program has the potential to benefit both you and your employer. You benefit from Increased understanding of construction marketing and the license to use both the CCMP title and logo. Your employer benefits from an employee that better understands the field. For job-seekers and students, this is a golden opportunity. Employers don’t want you tell them you can do it, they want to see proof that you can, including experience, certifications, and awards. Having this certification to add to your resume proves that you are competent in construction marketing, which is sure to put you over-the-edge in the hiring process.
The program prices are as follows:
Learn more about the CCMP program here.
Register for the CCMP program now.