The Construction Marketing Association is conducting a national survey on the use of inbound marketing in the construction industry. The survey addresses types of inbound marketing, content, the effectiveness of inbound marketing strategies, and measurement.
You can take the Inbound Marketing in Construction Survey here. It is a quick survey, only 7 questions with a request to receive results.
The results of the survey will be presented at the Inbound Marketing Strategies for Construction Webcast on January 24, 2013. Hubspot’s Steve Haase (eCommerce Inbound Marketing Consultant) and CMA Chairman Neil M. Brown will present inbound marketing processes and techniques with an emphasis on lead generation.
Share the Inbound Marketing in Construction Survey
Please share this with other construction professionals who would be interested in taking this survey. The more submissions we receive, the more compelling and useful the inbound marketing survey results will be!
Other Construction Marketing Surveys
The Construction Marketing Association has conducted national surveys in the past. Take a look at the various questions and results of some of our past surveys:
2013 Construction Marketing Outlook Survey Results
Social Media in Construction Survey Results
Distributor Channel Marketing Survey Results
I guess having a marketing in construction is a great idea instead of just marketing a pure business idea. This is a good marketing strategy but I know if accompanied with a proper plan it would be a successful one.
It’s not logical to simply build a web presence and not pursue a parallel inbound strategy; the challenge, however, is to both measure and calibrate at the same time–since many facets continue to evolve in real time. What’s positive is that a company can experiment -with limited financial investment, but there is a time commitment……… We look forward to see the survey results.