New Resource- 2013 Contractor’s Marketing Handbook

Construction HandbookTrends show that the building industry is taking steps to recover and will continue to improve throughout the rest of 2013. It’s important that you start planning for this future growth by developing a comprehensive marketing strategy for your business

Fortunately, a new resource is available to offer some insights and guidance on building a marketing strategy. How to Build An Automatic Lead Generator for the Construction and Building Industry is for small sub-contractors, medium-sized general contractors, large construction companies and design-build firms to generate equality leads and increase sales profits.  Because consumers are often skeptical of hiring contractors, legitimate businesses must create confidence in their company. The handbook provides detailed information on how to develop a strong online presence, differentiate your business from the competition, and reach more prospective clients to generate sales leads.

The Online Marketing section goes in-depth into creating a simple yet functional website, integrating your social media, monitoring consumer review sites, and utilizing video. In today’s digital age where new clients are most likely to find you through an online search engine, it’s imperative to ensure your online presence is operating at it’s highest level and accurately reflects your level of expertise.

The handbook also covers how to perfect your sales funnel through leveraging telephone leads, finding government contract opportunities, and winning bid proposals. Checklists help to organize all this information into a relevant and user-friendly template for your business.

About the Author
Rose Lawless has been in the construction and building industry for more than 25 years working with home builders, general contractors, commercial construction companies, design-build firms and suppliers. The experience gained as a top-notch administrator and marketing specialist has enabled her to bring skills to the table in every company she has been involved with to increase sales revenues, generate new leads and new customers. She is a member of the Construction Marketing Association

For more information, or to place an order for The New 2013 Contractor’s Marketing Handbook- How to Build An Automatic Lead Generator, please visit the author’s hompage.  Both print and digital copies are also available through Amazon.




  1. Steve Heiteen

    Looks like a great resource to our industry. Will spread the word. We are always looking for ways to update our marketing plan.

  2. Andy Nolan

    These days online marketing is essential for contractors. Great article!

  3. Cesar Abeid

    This really looks like an awesome resource. Rose, would you like to come onto the Construction Industry Podcast to talk about this book? I’d be happy to promote it there.

    Cesar Abeid

  4. printing safety

    Thank you for sharing such relevant topic with us. I really love all the great stuff you provide. Thanks again and keep it coming.

  5. Jenna

    This one great of a handbook. A great review. I, myself had been looking for handbooks and other reading materials for contractors and online marketing. Great stuff! Nice post. Keep it up!

  6. Brett Johnson

    Thank you for sharing this very good AEC resource,

  7. Limestone Aggregates

    This looks like a great resource. We are going to check this out.

Comments are closed.