Trends show that the building industry is taking steps to recover and will continue to improve throughout the rest of 2013. It’s important that you start planning for this future growth by developing a comprehensive marketing strategy for your business
Fortunately, a new resource is available to offer some insights and guidance on building a marketing strategy. How to Build An Automatic Lead Generator for the Construction and Building Industry is for small sub-contractors, medium-sized general contractors, large construction companies and design-build firms to generate equality leads and increase sales profits. Because consumers are often skeptical of hiring contractors, legitimate businesses must create confidence in their company. The handbook provides detailed information on how to develop a strong online presence, differentiate your business from the competition, and reach more prospective clients to generate sales leads.
The Online Marketing section goes in-depth into creating a simple yet functional website, integrating your social media, monitoring consumer review sites, and utilizing video. In today’s digital age where new clients are most likely to find you through an online search engine, it’s imperative to ensure your online presence is operating at it’s highest level and accurately reflects your level of expertise.
The handbook also covers how to perfect your sales funnel through leveraging telephone leads, finding government contract opportunities, and winning bid proposals. Checklists help to organize all this information into a relevant and user-friendly template for your business.
About the Author
Rose Lawless has been in the construction and building industry for more than 25 years working with home builders, general contractors, commercial construction companies, design-build firms and suppliers. The experience gained as a top-notch administrator and marketing specialist has enabled her to bring skills to the table in every company she has been involved with to increase sales revenues, generate new leads and new customers. She is a member of the Construction Marketing Association
For more information, or to place an order for The New 2013 Contractor’s Marketing Handbook- How to Build An Automatic Lead Generator, please visit the author’s hompage. Both print and digital copies are also available through Amazon.