At the Construction Marketing Association, we like to keep our ear to the ground for news from partners, friends, sponsors, and innovators. Today, we would like to share with you some important news from a construction leader in South Central Pennsylvania, EGStoltzfus. EGStoltzfus Director of Preconstruction Receives Founder of Standards Award from ASPE On August 1, 2017, EGStoltzfus announced that…
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Creating a safe workplace is not simply a matter of checking off the boxes; it’s a matter of changing the corporate culture. Years ago, when I first became responsible for worker safety at my company, I realized that drastic changes needed to be made not only to our physical building and our workplace practices but also to the way staff…
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There are a number of factors that prospective customers consider when choosing a construction firm. While word-of-mouth (WOM) and recommendations are extremely important, it can be difficult to earn that kind of traffic. To help you get there, you’ll need to take marketing into your own hands. Think – what is one of the first steps you may take when…
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Think of social media as your customer-business relationship that exists entirely online. Like any relationship, it takes time, adaptability, dedication, and long-term thinking. Use it as an active line of communication where you can share your promotions, gain feedback, and provide overall customer service. Be personable. Treat your followers like you would a person IRL. If you sent a text…
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Building a new home can be an exciting time and one that is highly rewarding. The ability to customize and design the home of your dreams is a great endeavor that most only dream of being able to accomplish. There are many things that you must take into consideration when building a new home and some of them you may…
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“Social media is now a primary marketing strategy for all types of brands in the AEC industry,” states Neil M. Brown. Accordingly, as part of the Construction Marketing Association’s upcoming webcast – the Construction Social Media Summit – the CMA is conducting a survey regarding construction social media marketing usage and best practices. All participants of the survey will receive…
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Keeping a construction site safe, is no easy task. With many various aspects to consider, it can be difficult to know where to begin. The obvious starting point is keeping the construction workers themselves safe whilst they’re at work. As their employer, that’s your responsibility. Another element that you need to consider, is keeping the public safe. From preventing a…
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If you are looking to paint your house or re-do the colors around the rooms in your house, then getting a professional painter is definitely the thing that you must do. You see, painting is not an easy task. Yes, it is fairly simple to just dip and brush the rollers on your ceilings and walls and get the color…
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A webcast regarding construction social media marketing usage and best practices is announced by the Construction Marketing Association. The Social Media Summit – Construction Webcast is scheduled for Thursday September 21, 2017 (1 pm CST), and is free to both CMA members and non-members. The webcast will feature panelist Amber Proctor, Ditch Witch Sr. Marketing Communications Manager, and Steve Roop,…
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Gutters are probably one of the things in your home that you don’t think about until something goes wrong with them. You can’t just disregard it because it can cause long term annoyance and inconvenience if left unfixed. Some of the most common problems it could cause are overflowing and leaking around the house. If you leave them to neglect…
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