When looking for sources of news to share with other construction marketers, we come across many sources that we use to assist you in improving your reach and knowledge in the construction marketing world. One of the latest sources that we would like to share, Be the Pro, combines the benefits of a blog with the answers of a forum. …
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Having doubts about getting that engineering degree? Perhaps this will help ease your concerns: according to a recent survey by Randstad CPE, engineers are less likely to worry about their job. According to a study of over 2,000 UK employees, 23% of the UK workforce feel “insecure” at work—but only 18% of engineers feel that way. The only other industries…
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Naperville, IL—A webcast from the Construction Marketing Association (CMA) will evaluate social media usage and trends in the construction industry. Numerous case studies and an in-depth look into the use of forums will demonstrate social media best practices and ideas for the construction industry. Results of a national survey will be presented. The free webcast for members and non-members is…
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In the construction marketing field, getting your name and image shared across social profiles can seem to be a daunting task. Where should you post? What are your competitors saying? What drives the most response? This is why the Construction Marketing Association would like to announce the third annual Social Media Survey to be shared in our September Social Media…
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The annual Construction Marketing STAR™ awards and the Construction Marketer of the Year™ Awards announce a CALL FOR ENTRIES with early entry deadline of September 5, 2014. Sponsored by the Construction Marketing Association (CMA), the awards recognize marketing excellence of both construction brands and professionals. The Construction Marketing STAR™ Awards recognize the best marketing across sixteen categories (78 sub-categories) including…
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To further understand and identify request for quote (RFQ) or request for proposal (RFP) best practices in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. Do you believe your company RFQ/RFPs and your RFQ/RFP development processes are effective? 2. What is your primary source of RFQ/RFPs? 3. What…
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A new resource is available to help brands and companies understand best practices for identifying and selecting marketing agency partners. The Definitive Marketing Agency Selection Guide identifies reasons for hiring and firing agencies, 11 agency types, a 4-step process, and several resources.
A while back, the Construction Marketing Association released an industry leading book, Tools of the Trade: Modern Marketing for Construction Brands. This book contained groundbreaking information on the best tactics for construction marketers looking to improve brand engagement and exceed new business goals.
A survey and webcast regarding construction request for quote (RFQ/RFP) effectiveness and best practices is announced by the Construction Marketing Association (CMA). The results of the national survey will be presented at the April 8, 2014 (1 pm CST) webcast, along with a panel discussion. The anonymous and confidential survey will identify how Architectural, Engineering and Construction (AEC) firms of…
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To further understand current marketing plans and priorities in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. For the coming fiscal year, do you intend to increase or decrease overall marketing activities and budgets? 2. What traditional marketing tactics will you increase or decrease in 2014? 3. What…
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