Practical Marketing Considerations for Construction Brands Free Webcast – Tuesday, May 15, 2012
A webcast from the Construction Marketing Association (CMA) will address the three very important aspects of marketing in the construction industry: hiring marketing talent, selecting marketing partners, and improving teamwork between marketing and sales departments. The free webcast for members and non-members is scheduled for Tuesday, May 15, 2012, at 1 pm CST.
Panelists include Carrie Halle, Product Strategy Manager for Sloan and CMA board member, and CMA Chairman Neil M. Brown.
Other panelists to be announced.
“With the fast-changing marketing mix, it is more difficult to find qualified marketing staff and agency partners,” states Neil M. Brown. “Establishing effective communications and processes between marketing and sales has always been critical, but has some new considerations with the changing roles of marketing.”
To register for the free Practical Marketing for Construction Brands Webcast, link to: http://www.constructionmarketingassociation.org/CMI_Events.cfm.
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ABOUT CMA
The Construction Marketing Association (CMA) provides professional development and training, resources and information, networking and recognition to marketers in the construction industry. CMA sponsors the annual Construction Marketing STAR Awards, and Construction Marketer
of the Year Awards. Full information on the association is available on the website at www.ConstructionMarketingAssociation.org.The site links to the award-winning Construction Marketing Blog with marketing news, resources and related content, and the association’sTwitter, Facebook, Google+, YouTube and LinkedIn pages. Questions? Contact Neil Brown at 630-579-8383.
© 2012 Construction Marketing Association. All Rights Reserved.
ABOUT Carrie Halle
Carrie Halle, Product Planning and Strategy Manager for Sloan Valve Corporation, manages product strategy for Sloan. Carrie’s specialty is eMarketing in both B2B and B2C including such brands as Verizon, Sprint/NEXTEL, Motorola, OnStar, Bluetooth, Mercedes-Benz, BMW, and Zurich North America. She graduated from the University of Wisconsin-Madison, with both a BBA and an MBA.
ABOUT Neil Brown
Neil M. Brown is Chairman of the Construction Marketing Association, and Chief Marketing Officer (CMO) of Construction Marketing Advisors. Prior to these roles, Brown was CEO of numerous marketing consulting and creative agencies for the past 15 years, managing some of the biggest brands in the construction sector. Brown was a brand manager at electrical products marketing powerhouse IDEAL Industries, and later CMO of an architectural metals manufacturer. Neil earned an MBA from Northern Illinois University, and a BS-Marketing Cum Laude from Southern Illinois University. Neil is a frequent speaker, author and contributor to Advertising Age, BtoB magazine, Marketing News and many other publications. In 2009, he published the book, Branding Best Practices: A Guide to Effective Product and Business Naming.