Social Media Summit for Construction Brands – Webcast

Social Media Summit 2013The Construction Marketing Association will hold their annual Social Media Summit for Construction Brands webcast on Thursday, October 17, 2013 at 1 PM CST.

The webcast will will evaluate the use of social media networks for marketing including Facebook, LinkedIn, YouTube, Twitter, Google+, and more. Numerous case studies from panelists will demonstrate social media best practices and ideas for the construction industry. And finally, the results of a national survey on the use of social media in the construction industry will be presented.

Panelists include CMA member and Caterpillar Inc. Social Media Strategist, Brian Stokoe, Carrie Halle formerly of Sloan Plumbing and Knaack/Weather Guard, and CMA Chairman Neil M. Brown.

“The most successful construction brands are effectively leveraging social media as a key element in their marketing mix,” states Neil M. Brown. “Our 3rd annual summit on this popular topic will share examples and best practices in the construction market, along with new opportunities and trends in social networks.”

To register for the webcast, CLICK HERE.

And please take the social media in construction survey by clicking here. Your feedback is greatly appreciated!


About Brian Stokoe

Brian Stokoe Caterpillar

Brian Stokoe is a CMA member and the Social Media Strategist for Caterpillar Inc. He leads Caterpillar’s strategy for all brands, product / customer segments, enthusiasts and Dealership presence in all social media channels. He’s responsible for defining resource requirements, guidelines, training, and measurement procedures for all groups and their appropriate channels including Blogs, Forums, Facebook, Twitter, YouTube, Orkut, Weibo, RenRen, Youku and Google+. Brian has spoken at a number of events on social media strategy. He holds a BS-Marketing from Bellevue University.


About Carrie Halle

Carrie Halle Weather Guard Knaack

Carrie Halle is an accomplished and innovative senior marketing executive with broad consumer and commercial marketing experience on a global scale. She has experience managing product strategy for leading plumbing products manufacturer Sloan Valve. Prior to Sloan, Carrie was Marketing Director for Knaack Div. Emerson Electric. Carrie’s specialty is eMarketing in both B2B and B2C including such brands as Verizon, Sprint/NEXTEL, Motorola, OnStar, Bluetooth, Mercedes-Benz, BMW, and Zurich North America. She graduated from the University of Wisconsin-Madison, with both a BBA and an MBA.


See last year’s survey results: Social Media in Construction [INFOGRAPHIC]