Tag Archive: Ad Testing

Advertising in Construction-Webcast Summary

The Construction Marketing Association’s Advertising Best Practices Webcast was packed full of inspired advertising case studies in the construction industry. CMA Chairman, Neil M. Brown, also shared tips on media planning and buying to better your advertising strategy. Results from a recent national CMA survey were also presented.  The survey found that 96.6% of construction professionals employed some form of…
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Practical Tips for Advertising Testing

Advertising is one of the most expensive elements in the marketing mix, whether print, broadcast or online. And because of the fickle and subjective nature of advertising, seemingly great ideas can flop, while unexpected approaches surprise even the most experienced marketers. With all financial investment at stake, it makes sense to gain insight into customer reaction. There are a variety…
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