Tag Archive: Automation

Marketing Automation, Part II: The 4 Pillars to Success

The Right Foundation Can Make or Break your Marketing Automation Initiative Credit to Josh Stailey of the Pursuit Group, Inc. and The Business Marketing Institute This is the final post in a two part series on marketing automation. Marketing Automation, Part I defined marketing automation and why you need it. This post will detail the 4 pillars to success; technology,…
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Marketing Automation, Part I: What It Is and Why You Need It

The Secret Engine Behind Effective Lead Generation, Nurturing and Management Credit to Josh Stailey of The Pursuit Group, Inc. and The Business Marketing Institute This is part one in a two part series on marketing automation. Marketing Automation, Part 2 highlights the 4 pillars to success. This post will explain what marketing automation is and why you need it. For…
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