Tag Archive: Bosch Power Tools

Be the Pro: Construction Forum and Community

When looking for sources of news to share with other construction marketers, we come across many sources that we use to assist you in improving your reach and knowledge in the construction marketing world.  One of the latest sources that we would like to share, Be the Pro, combines the benefits of a blog with the answers of a forum. …
Read more

Practical Tips for Advertising Testing

Advertising is one of the most expensive elements in the marketing mix, whether print, broadcast or online. And because of the fickle and subjective nature of advertising, seemingly great ideas can flop, while unexpected approaches surprise even the most experienced marketers. With all financial investment at stake, it makes sense to gain insight into customer reaction. There are a variety…
Read more

Channel Promotion Best Practices for Construction Webcast/Panel Discussion

A webcast and panel discussion entitled Channel Promotion Best Practices for Construction Markets is scheduled for Tuesday, March 15, 2011 at 12 pm CST. The webcast is free to both members and non-members. Panelists include Kevin Enke, Marketing Director for Robert Bosch Power Tool, and Jim Scarlata, Marketing Director for Knaack Div. Emerson Electric. Construction Marketing Association (CMA) Chairman Neil…
Read more