The Construction Marketing Association will hold their annual Construction Marketing Outlook webcast on Thursday, January 16, 2014 at 1 PM CST. The webcast will share results of a national survey regarding 2014 marketing plans and priorities, including budgets and the most effective marketing tactics. In addition, a case study of a complete construction brand makeover will be presented by CMA…
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The Construction Marketing Association is conducting a national survey on the use of inbound marketing in the construction industry. The survey addresses types of inbound marketing, content, the effectiveness of inbound marketing strategies, and measurement. You can take the Inbound Marketing in Construction Survey here. It is a quick survey, only 7 questions with a request to receive results. The…
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With the rapid growth of social media, no surprise that the Social Media Summit for Construction had record breaking attendance for a Construction Marketing Association (CMA) webcast. Panelists included Brian Stokoe, social media strategist for Caterpillar Inc, and Heather Dolan, Asphalt Commercialization Manager for Meadwestvaco Specialty Chemicals (MWV). CMA Chairman, Neil Brown moderated the panel. The Social Media Summit was packed with useful…
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