Tag Archive: email

Email Marketing Tips for Construction

Top Strategies for Winning the Email Marketing Game

Remember that time people said “[X] will be the death of email”? Well, they were somewhat wrong. While email continues to chug along at a consistent pace, technology has gotten smarter, spam filters have gotten more stringent, and it’s up to us as construction marketers to improve their strategies. We’ve discussed these strategies in relative detail over the past few…
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Email Marketing Tips for Construction

How to Successfully Use Email Marketing to Drive Conversion

Don’t be so quick to blame email marketing for your woes. It may not be email itself, but rather, how you send email. Email open-rates may be underwhelming, but email has a ROI of 3800%, higher than any other digital form of marketing. So clearly, email can be very successful. What’s important is what you do with it. Your first…
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