Tag Archive: home improvement

Construction Marketing Association Blog > home improvement

Home-Improvement Startup Benefits Homeowners and Service Professionals

The Home-Improvement startup Porch.com Inc was said to have been valued at $500 million by investors, making them a top competitor next to Houzz Inc. and Thumbtack Inc. Porch.com launched in 2013 in Seattle and is now building its service faster nationwide and it’s free to homeowners. Compared to Houzz Inc, which has raised most of its funding from private…
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Marketing to Home Improvement Retailers: Snapshot & Survey Results

Home improvement retailers are a specialized channel for many types of construction projects including building materials and supplies, fixtures, construction tools and equipment, and more. This is part one of a three-part blog series on marketing to home improvement retailers. Part one will provide a retail snapshot, including the results of a 2011 survey on retail marketing practices conducted by…
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