The Construction Marketing Association’s Inbound Marketing Strategies for Construction Webcast was filled with information and examples of inbound marketing in the construction industry from CMA Chairman Neil M. Brown and Hubspot’s Steve Haase. In addition, results of a national survey of construction professionals were presented. Notably, 82% of those surveyed employ inbound marketing. To view all results, read Inbound Marketing…
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In September 2012, the Construction Marketing Association conducted a national survey of construction professionals regarding their use of social media. The following questions were asked: 1. Do you employ social media in your marketing program? 2. Do you manage social media marketing internally or outsource? 3. Which social networks do you employ? 4. Do you employ blogging? 5. What social…
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With the rapid growth of social media, no surprise that the Social Media Summit for Construction had record breaking attendance for a Construction Marketing Association (CMA) webcast. Panelists included Brian Stokoe, social media strategist for Caterpillar Inc, and Heather Dolan, Asphalt Commercialization Manager for Meadwestvaco Specialty Chemicals (MWV). CMA Chairman, Neil Brown moderated the panel. The Social Media Summit was packed with useful…
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To further understand social media use in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. Do you employ social media in your marketing program? 2. Do you manage social media marketing internally or outsource? 3. Which social networks do you employ? 4. Do you employ blogging? 5. What…
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According to a survey by Harvard Business Review magazine, 2011, around 58 percent of companies revealed that they are using social media to promote their business. The report, Social Media: What Most Companies Don’t Know, also revealed that another 21 percent of companies are planning to use social media in the near future. A lot of engineering, architectural, and construction…
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The Construction Marketing Association is now conducting a national survey on social media. Find out what social media networks your construction marketing peers are implementing, and which ones are working, by taking a quick and anonymous survey. These survey results will be shared at our upcoming Social Media Summit for Construction Brands Webcast on September 18, 2012 at 1PM CDT. A…
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A webcast from the Construction Marketing Association (CMA) will evaluate the BIG 4 social networks (Facebook, LinkedIn, YouTube, Twitter), and new options including Google+ and new social media marketing options including Google+. Numerous case studies will demonstrate social media best practices. Results of a national survey will be presented. The free webcast for members and non-members is scheduled for Tuesday,…
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Most people define LinkedIn as a digital resume. This definition fails to underline the power of LinkedIn for highlighting your company. Having a fully functional company page on LinkedIn will act as a resource to anyone interested in working with you or your company. LinkedIn will assist you in creating your company page, by giving you a step-by-step walk through….
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The October 18 webcast with Caterpillar’s Brian Stokoe, along with Brian Reuhl and Neil M. Brown from the Construction Marketing Association (CMA) identified a number of tips, ideas, and strategies for more effectively using video to drive search engine results, generate sales leads, and support customer service. Video is Critical to Marketing All presenters agreed that video is possibly the…
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Twitter has some amazing capabilities that most people do not know about. Everyone assumes that Twitter is a way to let everyone know what they are doing every minute of everyday. Some individual users may use it for this purpose, but that doesn’t mean you have to listen. This ‘noise’ on Twitter is often a deterrent to most people even…
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