As mentioned in a previous blog post on market research, there are several options for gathering information about customers and their buying preferences and purchase intentions. But what are some of the strategic tools that can be employed to assist in marketing decision-making? Below we will share several popular strategic marketing tools including internet-based competitive intelligence, market segmentation, perceptual maps,…
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Join us on for a FREE Webcast Tuesday July 17, 2012 on Trade Show and Event Strategies for Construction Brands. A webcast from the Construction Marketing Association (CMA) will share tips and best practices for live trade show events, virtual events including webcasts, and networking events. The free webcast for members and non-members is scheduled for Tuesday, July 17, 2012,…
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Webcast – Thursday, March 15, 2012 A webcast from the Construction Marketing Association (CMA) will address the challenge of strategic marketing for construction brands, and offer guidance on how to achieve market growth. The free webcast for members and non-members is scheduled for Thursday, March 15, 2012, at 1 pm CST.