A while back, the Construction Marketing Association released an industry leading book, Tools of the Trade: Modern Marketing for Construction Brands. This book contained groundbreaking information on the best tactics for construction marketers looking to improve brand engagement and exceed new business goals.
Webcast – Tuesday, January 17, 2012 A webcast will preview the new construction marketing book: Tools of the Trade: Modern Marketing for Construction Brands by Construction Marketing Association (CMA) Chairman Neil M. Brown. Registration is now open on the Construction Marketing Association (CMA) website, link below. The free webcast for members and non-members is scheduled for Tuesday, January 17, 2012 at 1…
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