Tag Archive: Tradeshow tactics

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Trade Show Marketing Case Study

Trade Show Marketing – Case Study in Construction

If you are reading this article, it is because you are in the construction industry and trade shows remain a very important part of your marketing mix, and perhaps one the largest budget line items?  Yet despite high expenditures, trade shows are often ineffective and results difficult to measure including return on marketing investment (ROMI). What’s more, to be effective,…
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Tradeshow Tactics

Key Construction Tradeshow Tactics for Delivering ROI

Trade shows offer construction companies a unique way to connect with their target audiences for a little face-to-face time. There’s really nothing like it today. Businesses of any size get to experience exposure to a large number of potential customers with the ability to interact with them personally. For larger brand manufacturers trade shows are often a staple component in…
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