Virtual Tours Used to Sell American West Homes

CMA Virtual Tours

When it comes to marketing new home communities, the tried and true model home is the traditional venue. However, the Las Vegas new housing market is aggressive right now, so new construction homes are being purchased practically before the lots are released. Such is the case for American West Homes’ newest community, Rainbow Crossing Luxury at Coronado Ranch in southwest Las Vegas.

The Harper Great Room

Due to the demand for information that American West has been getting for their new Rainbow Crossing Luxury community, they are ditching the old sales manual when it comes to selling new homes. Unlike the majority of builders in the region, American West is using virtual tours to “sell” their homes – before the model homes and community have been completed.

Larry Canarelli, founder of American West says, “It’s a great time to buy, and home prices keep appreciating. All of our communities are selling so well. There has been such an interest in our new Rainbow Crossing Luxury homes that pre-selling from virtual tours was the best approach to help meet the demand.”

A survey by the National Association of Realtors showed that 84% of first time buyers use the internet to search for a home. And the majority of people who are searching online want to see visuals before they consider buying a home. Thus, making open houses an obsolete tactic for how real estate is marketed and sold.

In fact, according to the National Association of Realtors, most of today’s buyers will not even look at a home unless there is a virtual tour. Why? With a virtual tour, prospects can see every room of a house from the comfort of their laptop or smartphone. It gives them a sense of control; and it saves time.

Without a doubt, virtual tours have become one of the hottest marketing tools in the real estate industry. Among the marketing benefits:

  • 6 million people per day take virtual tours. Yes, million. (National Association of Realtors)
  • They reach prospective buyers 24 hours a day, seven days a week from any digital device. (
  • Listings with virtual tours get more views, and keep prospects on the site longer. (

American West has been enjoying great success with its virtual tours, keeping up with the demand for information as well as showcasing its new models and communities. Interested prospects can “tour” these floorplans from top to bottom, despite the fact that the model hasn’t even been built yet. Which means that when these prospects actually come in to the Sales Office, they are well-versed on the homes, and more likely to buy.

For more information, contact the Sales Office at (702) 853-4586 or visit

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