2020 Construction Marketing Outlook- Survey Results

2020 Construction Marketing Outlook Survey

The Construction Marketing Association Chairman Neil Brown shared the results of a national survey on marketing plans and priorities for the new year. To better understand the marketing plans and priorities for 2020 we asked the following questions:

  1. Will you increase or decrease marketing in 2020?
  2. What traditional marketing tactics will increase/decrease in 2020?
  3. What digital marketing tactics will increase/decrease in 2020?
  4. What lead generation tactics will increase/decrease in 2020?
  5. What is your company type or classification?
  6. What is your company size (employees)?

Will you increase or decrease marketing in 2020?

88% of the respondents said they will increase their marketing in 2020. Shockingly, 12% said they will actually decrease their marketing.

What traditional marketing tactics will increase/decrease in 2020?

81% of respondents said they will increase PR/Publicity in 2020, as 36% said they will decrease Direct Mail.

What digital marketing tactics will increase/decrease in 2020?

76% of the respondents said they will increase Social Media Marketing, as 12% said they will decrease Paid Search (PPC).

What lead generation tactics will increase/decrease in 2020?

82% of the respondents said they will increase sales prospecting, as 6% of respondents said they will decrease telemarketing and subscription services.

What is your company type or classification?

47% of the respondents were construction services.

What is your company size (employees)?

41% of respondents had 101-250 employees.

Thank you to all that participated in our annual survey and attended the 2020 Construction Marketing Outlook Webcast. Want to see what 2020 has in store for construction marketing? Watch our 2020 Construction Marketing Outlook webcast on our YouTube Channel.

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