Advertising for construction is now the hot topic of the industry! Therefore, the Construction Marketing Association will hold a webcast entitled Advertising Best Practices for Construction and conduct a national survey regarding advertising products and services in construction. The webcast will be held Thursday, April 18, 2013 at 1pm CST. This great opportunity is free to both CMA members and non-members.
CMA Chairman Neil M. Brown will share examples and case studies of print and digital advertising, along with media planning and buying tips. CMA STAR Award Winners will also be reviewed!
In addition, the results of the Advertising Construction Products and Services Survey will be presented. The national survey will identify different advertising tactics and measurement strategies.
“For bigger construction brands, advertising is still the largest budget item,” explains Neil M. Brown. “Very little information exists regarding advertising best practices, until now with our national survey and webcast.”
Interested in attending? Be sure to register for Advertising Best Practices for Construction.
Also, we encourage all construction marketing professionals to take the Advertising Construction Products and Services Survey, which will be presented in the webcast.
Call for Panelists! If you manage a significant advertising program, please email CMA to participate as a panelist!
Please share this post with those who would be interested in attending this webinar!