Google Ads Tactics

Build Quality Leads with Enhanced Google Ads Tactics

The construction market is expected to remain competitive in 2019 and that’s a positive position for companies. A strong market correlates to higher demand and more potential business for you to gain. It may also cause more competitors to enter the construction services space as well. So it’s time to get smart with your marketing dollars. This will require a…
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Advertising in Construction [INFOGRAPHIC]

To further understand the use of advertising in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals in 2013. Below are the results of that survey in infographic form. You can embed this infographic on your website, blog, etc. using the embed code below. And please share our infographic using the social bookmarking tools below.

Advertising in Construction-Webcast Summary

The Construction Marketing Association’s Advertising Best Practices Webcast was packed full of inspired advertising case studies in the construction industry. CMA Chairman, Neil M. Brown, also shared tips on media planning and buying to better your advertising strategy. Results from a recent national CMA survey were also presented.  The survey found that 96.6% of construction professionals employed some form of…
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Advertising in Construction- Survey Results

To further understand the use of advertising in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. Do you employ advertising in your marketing program? 2. If yes, what types of advertising do you employ? 3. What is your most effective Advertising activity? 4. What is your least effective Advertising activity?…
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Advertising Construction Products and Services Survey

The Construction Marketing Association is conducting a national survey on the use of advertising in the construction industry. The survey addresses best practices, advertising tactics, and measurement strategies. You can take the Advertising Construction Products and Services Survey here. It is a quick survey, with only 7 questions and a request to receive results. The results of the survey will…
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Advertising Best Practices for Construction- Webcast

Advertising for construction is now the hot topic of the industry! Therefore, the Construction Marketing Association will hold a webcast entitled Advertising Best Practices for Construction and conduct a national survey regarding advertising products and services in construction. The webcast will be held Thursday, April 18, 2013 at 1pm CST.  This great opportunity is free to both CMA members and…
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Is Direct Mail Dead?

Direct mail continues to lose allocations of marketing budgets to digital media. So is this medium still viable? Yes! Despite such references as “junk mail” and “snail mail“, direct mail is alive and kicking!    

Practical Tips for Advertising Testing

Advertising is one of the most expensive elements in the marketing mix, whether print, broadcast or online. And because of the fickle and subjective nature of advertising, seemingly great ideas can flop, while unexpected approaches surprise even the most experienced marketers. With all financial investment at stake, it makes sense to gain insight into customer reaction. There are a variety…
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How to Find and Select a Marketing Agency

One of the most important decisions you can make as a marketer is finding a marketing agency to partner with that can generate great ideas, as well as manage and implement projects expertly and efficiently. And perhaps most important, help you be successful with measurable marketing results. Shouldn’t be too hard, right? After all, there are hundreds of agencies out…
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Right-Sizing Your Advertising: How to Create a Construction Advertising Machine

Originally posted by The Business Marketing Institute, by Eric Gagnon We’re hearing all kinds of news about companies pulling out of their print advertising schedules, with no end in sight. At the same time, there’s a lot of happy talk out there from people in and around the construction marketing field telling you that cutting back on print advertising is…
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