Author Archive: Lindsay

Inbound Marketing in Construction – Webcast Summary

The Construction Marketing Association’s Inbound Marketing Strategies for Construction Webcast was filled with information and examples of inbound marketing in the construction industry from CMA Chairman Neil M. Brown and Hubspot’s Steve Haase. In addition, results of a national survey of construction professionals were presented. Notably, 82% of those surveyed employ inbound marketing. To view all results, read Inbound Marketing…
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Inbound Marketing in Construction – Survey Results

To further understand the use of inbound marketing in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. Do you employ Inbound Marketing? 2. If yes, what types of inbound marketing activities do you employ? 3. What types of content do you develop? 4. What is your most effective…
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Certified Construction Marketing Professional (CCMP) Program

The Certified Construction Marketing Professional (CCMP) program is a professional certificate and credential designation specifically designed for marketing managers and executives in construction-related industries. The Construction Marketing Institute (CMI), the continuing education and professional training affiliate of the Construction Marketing Association, currently is offering CCMP designation for marketing managers and executives of brands that target the construction industry, or for…
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Database Marketing Strategies For Construction Brands

Despite high interest in database marketing (DBM), many construction marketers still have not implemented DBM. One of the reasons for this is a lack of practical information. Depending on your objectives, you should consider one or more DBM strategies. Below we will share why you should consider database marketing and 6 database marketing strategies, including segmentation, new customer acquisition, customer…
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Social Media in Construction [INFOGRAPHIC]

In September 2012, the Construction Marketing Association conducted a national survey of construction professionals regarding their use of social media. The following questions were asked: 1. Do you employ social media in your marketing program? 2. Do you manage social media marketing internally or outsource? 3. Which social networks do you employ? 4. Do you employ blogging? 5. What social…
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Trade Show Marketing Best Practices

Trade shows and events are staples of construction marketing, and often one of the top budget line items. On the brand side, manufacturers exhibit at industry events and might participate in networking events. Most brand manufacturers manage an extensive trade show program exhibiting at multiple shows for key markets. No question trade shows are one of marketing’s biggest budget line…
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Inbound Marketing in Construction Survey

The Construction Marketing Association is conducting a national survey on the use of inbound marketing in the construction industry. The survey addresses types of inbound marketing, content, the effectiveness of inbound marketing strategies, and measurement. You can take the Inbound Marketing in Construction Survey here. It is a quick survey, only 7 questions with a request to receive results. The…
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Inbound Marketing Strategies for Construction

Inbound marketing is a hot topic! Therefore, the Construction Marketing Association will hold a webcast entitled Inbound Marketing Strategies for Construction and conduct a national survey regarding inbound marketing in construction. The webcast will be held Thursday, January 24, 2013 at 1pm CST. Hubspot’s Steve Haase (eCommerce Inbound Marketing Consultant) and CMA Chairman Neil M. Brown will present inbound marketing…
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Habitat for Humanity Hires Pro Bono Agency Construction Marketing Advisors

Construction Marketing Advisors, agency partner to the Construction Marketing Association (CMA), will provide marketing, Internet, publicity, and social media services on a pro bono basis for the Habitat for Humanity ReStore of DuPage County. Habitat for Humanity is a nonprofit organization that builds homes for limited income families. Habitat for Humanity ReStore sells donated, new, and used building materials and…
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Marketing 2013 Outlook, Planning, Budgeting, & Strategies – Webcast Summary

With only a month and a half left in 2012, planning for 2013 is well underway. The Construction Marketing Association’s Marketing 2013 Outlook, Planning, Budgeting, & Strategies webcast was packed with planning and budgeting information and tips for success in 2013. Also, a marketing planning checklist was provided and the results of a 2012 CMA national marketing outlook survey were…
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