Winners of the 2013 CMA STAR Awards and CONSTRUCTION MARKETER OF THE YEAR Awards have been announced! The STAR awards recognize excellence in 16 marketing categories and 78 sub-categories. CONSTRUCTION MARKETER OF THE YEAR recognizes top brands, companies or individuals by region. SUPERSTAR and STAR (first place/second place respectively) are awarded for each sub-category. Finally, BEST OF SHOW is bestowed…
Read more
With the increasing use and prevalence of social media, it is no surprise that the 2013 Social Media Summit for Construction was the greatest attended event in CMA webcast history. Panelists included Carrie Halle, former marketing director for Knaack/Weather Guard, and Brian Stokoe, social media strategist for Caterpillar Inc. CMA Chairman Neil Brown moderated the panel. The 2013 Social Media Summit was…
Read more
To further understand the use of social media in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. Do you employ social media in your marketing program? 2. If yes, do you manage social media marketing internally or outsource? 3. What social networks do you employ? Check all that…
Read more
We are so pleased to announce that participation in the CMA STAR Awards has doubled for the second year in a row! As a result, we have extended the award entry deadline to this Friday, October 4th to accommodate increased interest in our awards program. So, for those of you who still have outstanding examples of construction marketing that you…
Read more
Getting a Like on Facebook certainly isn’t the be-all, end-all of your branding efforts, but that isn’t to say that they’re not unimportant aspects of your overall construction marketing campaign. Let’s face the facts here. Likes are a driving factor of social media. If you’re not willing to campaign for more Likes, then the end result may inevitably be fewer…
Read more
“Typical builders” and “dodgy labourers” are phrases that used to come to mind for many when they thought of the construction industry. However, gone are the days when anyone who wanted to find a job walked onto a building site and asked for some work to earn a few dollars. Today’s construction industry is a well trained, highly competent and…
Read more
Submit your entries before the FINAL entry deadline: September 27, 2013 With sixteen categories (78 sub-categories), the Construction Marketing STAR™ Awards recognize the best marketing across categories such as advertising, Internet, packaging, trade shows and more. Each category will have STAR and SUPERSTAR winners, along with a BEST in SHOW. The Construction Marketer of the Year™ award recognizes individuals or…
Read more
While 82% of construction professionals employ inbound marketing techniques, landing pages rank below many other tactics with only 42% leveraging such a powerful tool (CMA Inbound Marketing Study). Often, landing pages are developed for relevant keywords with high search volume. Keyword analysis supports this initiative. In addition, offers with registrations are often used with these pages dedicated to keywords to…
Read more
The Construction Marketing Association is now conducting a national survey on the use of social media in the construction industry. Find out what social media networks your construction marketing peers are implementing, and which ones are working, by taking this quick and anonymous survey. These survey results will be shared at our upcoming Social Media Summit for Construction Brands Webcast…
Read more
The Construction Marketing Association will hold their annual Social Media Summit for Construction Brands webcast on Thursday, October 17, 2013 at 1 PM CST. The webcast will will evaluate the use of social media networks for marketing including Facebook, LinkedIn, YouTube, Twitter, Google+, and more. Numerous case studies from panelists will demonstrate social media best practices and ideas for the…
Read more