As we continue to highlight winners of the 2011 Construction Marketing STAR Awards, one of the most prestigious categories of the program is the 2011 CONSTRUCTION MARKETER OF THE YEAR, awarded to the top entries in each region (North America in 2011, expanded to Canada, Latin America, Europe and Asia in 2012). This year’s winner include USG for the Midwest…
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Construction Marketing Advisors now offers a low cost service for YouTube videos including YouTube channel set-up, and development of up to a 2 minute video for only $899. The complete YouTube video package includes video editing, script and copy writing, video graphics and animations, and coordinating all YouTube channel set-up and passwords. In addition, a guide will be provided with…
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The Construction Marketing Association announces a survey of construction marketers that will identify marketing budget outlook, top marketing priorities, and tactical marketing plans for the upcoming 2012 fiscal year. While outlook surveys are common, this is the only known marketing survey in the construction industry. Survey participants can request a free copy of the results. The quick and anonymous survey…
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Attention all Construction Marketers! If you’ve been waiting to submit your best marketing projects and campaigns to the CMA STAR Awards now is the time! As submissions have been pouring in, the staff here at the Construction Marketing Association is growing increasingly excited for the announcement of the winners October 30, 2011. STAR and SUPERSTAR and BEST of SHOW will…
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ATTENTION! Time is running out in order to receive the early deadline discount for the 2011 Construction Marketing Star awards and for the Construction Marketer of the year award. The official deadline for early entry is September 2. The Construction Marketing Star Awards are produced by the Construction Marketing Association and serve to recognize marketing effectiveness in construction-related industries in North America….
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Free Grading Service Now Available! A new marketing grading service is available that measures company or brand marketing performance on a 4.0 grade point average scale similar to education, and then issues a Marketing Report Card. The free Construction Marketing GPA™/Marketing Report Card™ service grades five (5) categories including: brand execution, marketing programs, Internet marketing, social media integration, and marketing…
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The annual Construction Marketing STAR™ awards honor marketing excellence of construction industry professionals, across a broad range of functional marketing disciplines. STAR and SUPERSTAR recognition will be awarded for each of fourteen categories, along with a BEST in SHOW. The new Construction Marketer of the Year Awards recognizes companies, brands or individuals for marketing excellence with regional and national winners….
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After being an apprentice on nearly 300 dirty jobs, Mike Rowe is still no expert, but he sure knows where to find them. In 2008, Mike launched mikeroweWORKS (mrW), a website dedicated to championing the cause of hard workers and reinvigorating the skilled trades. Since then, mrW has provided resources, news, and a community forum for folks from all kinds…
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Register for BuzzSaw™, a free eNewsletter from the Construction Marketing Association (CMA) covering tips and ideas, white papers and insights into Construction Marketing Best Practices! Registration is fast and easy. Register Here
The September 15 Panel discussion featuring managers from some of the most successful construction brands — Caterpillar, USG and Emerson Electric — proved that social media is no longer just for tech nerds and underfunded start-ups. In parallel with other business marketing categories, construction marketers are embracing social media with aggressive initiatives, and measurable results. Each panelist answered three questions….
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