Best Practices

Announcing the Construction Marketing Effectiveness (CME) STAR™ Awards!

The annual CME STAR™ awards honor marketing excellence of construction industry professionals, across a broad range of functional marketing disciplines. Judging criteria includes marketing effectiveness and results, as well as execution quality. STAR and SUPERSTAR recognition will be awarded for each of 93 categories, along with a BEST in SHOW. Early Entry Deadline December 1, 2010! The annual CME STAR…
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A Marketing Planning Checklist

Marketing plans come in a number of “shapes and sizes”, from a detailed strategic marketing plan with extensive market segmentation and competitive intelligence, to an annual tactical plan with budgets and calendars, to a plan in support of a new product launch. One of the most basic types of marketing plans is a checklist that identifies a broad range of…
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