Home improvement retailers are a distinguished marketing channel for a variety of types of construction and remodeling products. Such products include: building materials and supplies, lighting and plumbing, lawn and garden, construction tools and equipment, and much more. In the new whitepaper, “Marketing to Home Improvement Retailers”, we provide a snapshot of the home improvement industry, along with the results…
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The Construction Marketing Association is conducting a national survey on the use of advertising in the construction industry. The survey addresses best practices, advertising tactics, and measurement strategies. You can take the Advertising Construction Products and Services Survey here. It is a quick survey, with only 7 questions and a request to receive results. The results of the survey will…
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The Construction Marketing Association is conducting a national survey on the use of inbound marketing in the construction industry. The survey addresses types of inbound marketing, content, the effectiveness of inbound marketing strategies, and measurement. You can take the Inbound Marketing in Construction Survey here. It is a quick survey, only 7 questions with a request to receive results. The…
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Inbound marketing is a hot topic! Therefore, the Construction Marketing Association will hold a webcast entitled Inbound Marketing Strategies for Construction and conduct a national survey regarding inbound marketing in construction. The webcast will be held Thursday, January 24, 2013 at 1pm CST. Hubspot’s Steve Haase (eCommerce Inbound Marketing Consultant) and CMA Chairman Neil M. Brown will present inbound marketing…
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With only a month and a half left in 2012, planning for 2013 is well underway. The Construction Marketing Association’s Marketing 2013 Outlook, Planning, Budgeting, & Strategies webcast was packed with planning and budgeting information and tips for success in 2013. Also, a marketing planning checklist was provided and the results of a 2012 CMA national marketing outlook survey were…
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The 2012 Construction Marketing STAR™ Awards and Construction Marketer of the Year™ Awards final entry deadline is fast approaching this Friday, September 21! Interest is boiling over for both construction companies and manufacturers that market to the construction industry. So to help you make the award entry deadline, we bring you CMA STAR Awards questions and answers, or Q&A. …
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Do you have what it takes to be the Construction Marketer of the Year? With the CMA STAR Awards right around the corner, we wanted to highlight past winners of the Construction Marketer of the Year Award and explain what it takes to be a Construction Marketer of the Year! About the Construction Marketer of the Year Award The award…
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The Construction Marketing Association is now conducting a national survey on social media. Find out what social media networks your construction marketing peers are implementing, and which ones are working, by taking a quick and anonymous survey. These survey results will be shared at our upcoming Social Media Summit for Construction Brands Webcast on September 18, 2012 at 1PM CDT. A…
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Hopefully you’ve heard of the power of link building for improving your search authority and rank in search engine results pages (SERPs). Most often, link building (also called inbound links or back-links) relates to having other, authoritative websites, blogs or directories link to your website and/or blog. One tactic, so-called submission is the subject of our next blog, Link-Building Advanced:…
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The annual Construction Marketing STAR awards, and the new Construction Marketer of the Year™ Awards honor marketing excellence of construction industry professionals. The awards are sponsored by the Construction Marketing Association with early entry deadline of September 7, 2012. The Construction Marketing STAR™ Awards recognize the best marketing across sixteen categories (78 sub-categories) including advertising, Internet, packaging, trade shows and…
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