Event Marketing Archives - Construction Marketing Association Blog

Why Are Concrete Barriers Preferred for Crowd Control at Large Events?

Large events require careful planning and robust safety measures. When it comes to crowd control, concrete barriers emerge as the preferred choice for event organizers. These heavy-duty structures provide unparalleled stability and security, effectively managing large crowds and enhancing overall safety. Concrete barriers offer distinct advantages over other types of crowd control equipment. Their substantial weight ensures they remain in…
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Promoting Your Construction Business Offline

We are constantly pushing digital forms of marketing – email, SEO, etc. – because of its great potential for exposure and leads. But that doesn’t mean offline tactics are ineffective. When done right, offline forms of marketing can see a very good ROI. Here are some of the most effective non-digital tactics for construction businesses. Get Published in a Trade…
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Trade Show Marketing Best Practices

Trade shows and events are staples of construction marketing, and often one of the top budget line items. On the brand side, manufacturers exhibit at industry events and might participate in networking events. Most brand manufacturers manage an extensive trade show program exhibiting at multiple shows for key markets. No question trade shows are one of marketing’s biggest budget line…
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Networking as a Construction Marketing Strategy

Creating and making the most of networking opportunities is a must. In the B2B and construction worlds, events with people and other businesses in your industry are a regular occurrence. Networking is about building trust and what do construction professionals know better than building? However, when it comes to large-scale events, standing out from the crowd can be a challenge…
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