Marketing Agency Selection

Construction Marketing Association Blog > Marketing Agency Selection

Outsourced Marketing

Outsourced Marketing vs. Staffing for Construction Companies

The decision to Outsource Marketing to a consultant or agency, or to hire staff for marketing is a frequent but critical consideration. Factors include the frequency of specific marketing activities, the availability of talent, and the financial return of either scenario. The latter taking on new urgency within a recessionary environment. This article will define Outsourced Marketing and staffing, along with…
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Marketing Agency Selection Guide

Marketing Agency Selection Guide

A complete how-to guide for construction marketers in need of identifying and selecting a new marketing, advertising, creative, promotion, public relations, or digital agency.  No question, choosing an agency partner is a critical decision. This Marketing Agency Selection Guide will help improve the process by defining the reasons for hiring or firing an agency, along with details on eleven (11) types of…
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