Marketing Agency Selection Guide

Marketing Agency Selection Guide

A complete how-to guide for construction marketers in need of identifying and selecting a new marketing, advertising, creative, promotion, public relations, or digital agency.  No question, choosing an agency partner is a critical decision. This Marketing Agency Selection Guide will help improve the process by defining the reasons for hiring or firing an agency, along with details on eleven (11) types of agencies, and a 4-Step Agency Selection Process. Other relevant resources are provided.  Download the Marketing Agency Selection Guide here.

11 Types of Marketing Agencies

  • Advertising Agency
  • Media Agency (buying/planning)
  • Promotion Agency
  • PR Agency
  • Marketing/Marketing Services Agency
  • Internet/Interactive/Digital Agency
  • Direct Marketing Agency
  • Brand Identity Agency
  • Design Agency
  • Social Media Agency
  • Specialty Agency

Other Agency Selection Resources

1. How to Choose an Advertising Agency (Inc. magazine)

2. What Matters Most When Selecting an Agency (Ad Age)

3. How to Select a New Ad Agency or Marketing Consultant (Business Marketing Institute)

4. Nine Key Things to Look for in an Agency Partner (Marketing Profs)

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