Marketing Budgets

Construction Marketing Outlook Survey

The Construction Marketing Association is now conducting a national survey on marketing plans and priorities in the construction industry. Discover what budgeting techniques and other most effective marketing tactics are being implemented by your peers. In addition, CMA Chairman Neil Brown will present a case study of a complete construction brand makeover. These survey results will be shared at our…
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Construction Marketing Outlook 2014 – Webcast

The Construction Marketing Association will hold their annual Construction Marketing Outlook webcast on Thursday, January 16, 2014 at 1 PM CST. The webcast will share results of a national survey regarding 2014 marketing plans and priorities, including budgets and the most effective marketing tactics. In addition, a case study of a complete construction brand makeover will be presented by CMA…
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Marketing 2013 Outlook, Planning, Budgeting, & Strategies – Webcast Summary

With only a month and a half left in 2012, planning for 2013 is well underway. The Construction Marketing Association’s Marketing 2013 Outlook, Planning, Budgeting, & Strategies webcast was packed with planning and budgeting information and tips for success in 2013. Also, a marketing planning checklist was provided and the results of a 2012 CMA national marketing outlook survey were…
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Construction Marketing Outlook 2013 – Survey Results

To further understand the construction marketing outlook for 2013 in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. For the coming fiscal year, do you intend to increase or decrease marketing activities and budgets? 2. What is your most important marketing priority for 2013? 3. What marketing tactics…
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2012 Marketing Outlook Survey for Construction

The Construction Marketing Association announces a survey of construction marketers that will identify marketing budget outlook, top marketing priorities, and tactical marketing plans for the upcoming 2012 fiscal year. While outlook surveys are common, this is the only known marketing survey in the construction industry. Survey participants can request a free copy of the results. The quick and anonymous survey…
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How to Measure Construction Marketing Results: The Newest Rules

Following is the complete whitepaper following the November 15, 2010 Construction Marketing Association webcast on Measuring Construction Marketing Results. In a recent survey sponsored by the Construction Marketing Association, 21% of construction marketers ranked Measuring Marketing Results as their top priority for 2011, beating all other priorities including Internet and Social Media. Clearly in a difficult market, marketing is under…
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2011 Construction Marketing Outlook – Survey Results!

The results are in from our September Survey of construction marketers to determine marketing budget outlook, top marketing priorities, and tactical emphasis for the upcoming fiscal year! The anonymous survey, conducted via online tool SurveyMonkey posed four (4) questions: 1) For the coming fiscal year, do you intend to increase or decrease marketing activities and budgets? 2) What is your…
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Marketing Planning Best Practices – Construction

The Importance of Marketing Plans In the midst of this severe construction market recession, results-oriented marketing is more important than ever before. Marketing budgets are being scrutinized more than ever before. Surely, the skill and quality of marketing planning can support both the effectiveness and efficiency of marketing. Likewise, understanding marketing planning best practices can aid marketers at all levels…
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