One of the most important decisions you can make as a marketer is finding a marketing agency to partner with that can generate great ideas, as well as manage and implement projects expertly and efficiently. And perhaps most important, help you be successful with measurable marketing results. Shouldn’t be too hard, right? After all, there are hundreds of agencies out…
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The Construction Marketing Association announces a survey of construction marketers that will identify marketing budget outlook, top marketing priorities, and tactical marketing plans for the upcoming 2012 fiscal year. While outlook surveys are common, this is the only known marketing survey in the construction industry. Survey participants can request a free copy of the results. The quick and anonymous survey…
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An excerpt from CMA Chairman Neil M. Brown’s book, Branding Best Practices: A Guide to Effective Business and Product Naming. What’s in a name? That which we call a facial tissue or gelatin dessert or adhesive bandage by any other name would still be the same Kleenex or Jell-O or Band-Aid. Yet, for fear of infringing on the more common…
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The September 22 webcast was our top attendance! Not surprising with our blue chip panelists. Marketing of architectural, engineering or construction (A/E/C) services is highly specialized. The webcast identifed what A/E/C marketing approaches work best. Deborah Hodges, A/E/C veteran, Executive Director of the Construction Writer’s Association and former SMPS President shared strategic marketing analysis techniques, and how to profile customer…
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(And Why This May Be Killing Your Company’s Sales) Originally posted by the Business Marketing Institute, by Eric Gagnon According to a recent study from Marketing Management Analytics and Financial Executives International, only 7% of financial executives surveyed were satisfied with their company’s ability to measure the ROI of their company’s marketing program. No wonder recession-hammered companies have been slashing marketing budgets. After…
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Originally featured on The Daily 5 Remodel Blog Years from now, should the owners of certain homes have questions about their cabinets, finding the answers will take no more than a quick scan with their mobile phones. If the cabinets came from Cupboards Kitchen & Bath, that is. In May, the family-owned cabinetry showroom, of Sylacauga, Ala., began installing…
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QR Codes are everywhere! The hype is backed up by statistics such as 14 million American’s scanned QR Codes in June, 2011 alone! (source: comScore) Clearly most of what we encounter is consumer advertising and retail applications. So what about the construction industry? Are QR Codes an effective marketing vehicle? The answer is yes! And this blog will demonstrate the…
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Webcast – Tuesday September 15, 2011 A webcast on Architectural, Engineering and Construction or A/E/C Marketing Best Practices is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Thursday, September 15, 2011 at 1 pm CST. Learn how architectural, engineering or construction firms market their services. Deborah Hodges, Executive…
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by Eric Gagnon amd originally posted by The Business Marketing Institute Wherever I go, I try to stay on the lookout for ideas and how-to-do-it lessons for making better products, and for ways to market and sell products and services more effectively. Awhile back I encountered a great company run by a guy who makes great products, and who really…
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Construction marketing is changing rapidly. The marketing mix is evolving, in a good way. There are many reasons for this metamorphosis. First, construction and business-to-business buyers (like consumers) increasingly use the Internet for sourcing and selecting products and services. Therefore search optimization becomes more important than ever. Internet search engine optimization (SEO) and social media both improve search results. Second,…
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