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Online Marketing Tactics for Restoration Businesses

Refurnishing concerns operate in a ruthlessly competitive marketing environment. To succeed in restoration marketing, the company must manifest a complete perception of sense and quality. As an outcome of the intense competition, an effective online marketing promotion is crucial. Once the marketing strategies are established, traffic generated by referrals will start arriving vigorously. Restoration is like marketing. The two activities…
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5 Construction Marketing Resolutions For 2014

It’s that time of year again! With 2013 coming to an end, it is important to begin looking ahead to marketing goals and initiatives in 2014 (hopefully you have already given it some thought). Below are 5 construction marketing resolutions that can help your company in 2014:

Construction Marketing Outlook Survey

The Construction Marketing Association is now conducting a national survey on marketing plans and priorities in the construction industry. Discover what budgeting techniques and other most effective marketing tactics are being implemented by your peers. In addition, CMA Chairman Neil Brown will present a case study of a complete construction brand makeover. These survey results will be shared at our…
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CMA STAR Awards: Previews and Tips – Webcast

The Construction Marketing Association is proud to continue the CMA STAR Awards in 2013! Held annually, the awards recognize the best construction marketing projects and campaigns across 16 categories and 81 sub-categories. Since it’s inaugural year, participation in the STAR Awards has doubled. Therefore, CMA will hold a webcast entitled, CMA STAR Awards: Previews and Tips, Thursday July 18 @1…
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Advertising in Construction- Survey Results

To further understand the use of advertising in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. Do you employ advertising in your marketing program? 2. If yes, what types of advertising do you employ? 3. What is your most effective Advertising activity? 4. What is your least effective Advertising activity?…
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Marketing to Home Improvement Retailers

Home improvement retailers are a distinguished marketing channel for a variety of types of construction and remodeling products. Such products include: building materials and supplies, lighting and plumbing, lawn and garden, construction tools and equipment, and much more. In the new whitepaper, “Marketing to Home Improvement Retailers”, we provide a snapshot of the home improvement industry, along with the results…
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How to Be a Better Construction Marketer in 2013

In this time of New Year’s resolutions, why not set some goals for achieving marketing success? Following are 5 key initiatives that can help marketers crush the competition and get that promotion. Whether you market products or services to construction firms, homebuyers, or other targets in the vast construction industry, there are construction marketing musts that will improve your bottom line….
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Trade Show Marketing Best Practices

Trade shows and events are staples of construction marketing, and often one of the top budget line items. On the brand side, manufacturers exhibit at industry events and might participate in networking events. Most brand manufacturers manage an extensive trade show program exhibiting at multiple shows for key markets. No question trade shows are one of marketing’s biggest budget line…
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Inbound Marketing Strategies for Construction

Inbound marketing is a hot topic! Therefore, the Construction Marketing Association will hold a webcast entitled Inbound Marketing Strategies for Construction and conduct a national survey regarding inbound marketing in construction. The webcast will be held Thursday, January 24, 2013 at 1pm CST. Hubspot’s Steve Haase (eCommerce Inbound Marketing Consultant) and CMA Chairman Neil M. Brown will present inbound marketing…
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