Marketing Tips

Marketing 2013 Outlook, Planning, Budgeting, & Strategies – Webcast Summary

With only a month and a half left in 2012, planning for 2013 is well underway. The Construction Marketing Association’s Marketing 2013 Outlook, Planning, Budgeting, & Strategies webcast was packed with planning and budgeting information and tips for success in 2013. Also, a marketing planning checklist was provided and the results of a 2012 CMA national marketing outlook survey were…
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Construction Market Research

Market Research In The Construction Industry

Market Research is the process of gathering information about your customers, competitors, markets, trends, and related information. There are several options for gathering information about customers and their buying preferences and purchase intentions. Market research is increasingly important in the construction industry where economic trends influence the outlook for the industry as a whole and poor decisions are costly. This…
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Networking as a Construction Marketing Strategy

Creating and making the most of networking opportunities is a must. In the B2B and construction worlds, events with people and other businesses in your industry are a regular occurrence. Networking is about building trust and what do construction professionals know better than building? However, when it comes to large-scale events, standing out from the crowd can be a challenge…
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How Construction Companies can Leverage Social Media

According to a survey by Harvard Business Review magazine, 2011, around 58 percent of companies revealed that they are using social media to promote their business. The report, Social Media: What Most Companies Don’t Know, also revealed that another 21 percent of companies are planning to use social media in the near future. A lot of engineering, architectural, and construction…
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Link Building Advanced: Submission Tips and Tricks

Per our previous blog, on Link Building Basics, building links, inbound links, or back-links  to your website and/or blog are key to building search authority and improving rank in search engine results pages (SERPs). Advanced link building includes submitting your website, blog, articles and white papers, and news releases to online directories to achieve links. This blog shares top link…
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Link Building Basics: Interlinking, Social Links, Reciprocal Links and More!

Hopefully you’ve heard of the power of link building for improving your search authority and rank in search engine results pages (SERPs). Most often, link building (also called inbound links or back-links) relates to having other, authoritative websites, blogs or directories link to your website and/or blog. One tactic, so-called submission is the subject of our next blog, Link-Building Advanced:…
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Sign Up For Our Free Marketing eNewsletter, BuzzSaw™!

Register for BuzzSaw™, a free eNewsletter from the Construction Marketing Association (CMA) covering tips and ideas, white papers, links to upcoming events and insights into Construction Marketing Best Practices! BuzzSaw™ is provided with a focus on helping you become a more effective construction marketer, achieve greater market success for your company, and ultimately, to enhance your career. In one of…
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Practical Marketing Considerations for Construction Brands FREE Webcast

Practical Marketing Considerations for Construction Brands Free Webcast – Tuesday, May 15, 2012 A webcast from the Construction Marketing Association (CMA) will address the three very important aspects of marketing in the construction industry:  hiring marketing talent, selecting marketing partners, and improving teamwork between marketing and sales departments. The free webcast for members and non-members is scheduled for Tuesday, May…
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Tools of the Trade: Modern Marketing for Construction Brands – Book Now Available

You can now purchase the book Tools of the Trade: Modern Marketing for Construction Brands. Modern Marketing for Construction Brands covers all aspects of marketing in the construction industry, from building products and equipment, to A/E/C services and retail, along with specfic examples of construction marketing implementation. Construction professionals will learn useful information as it relates to the construction industry on…
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Marketing Best Practices for Architectural/ Engineering/Construction (AEC) Firms

Marketing architectural, engineering and/or construction (A/E/C) services is very different than other types of marketing—it certainly does not have much in common with distributor channel marketing or home improvement retail marketing. How? First, A/E/C marketers target owners or managers of public or private construction projects. The focus of marketing is lead generation and winning projects. Relationships and reputation are critical in A/E/C marketing as…
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