An excerpt from CMA Chairman Neil M. Brown’s book, Branding Best Practices: A Guide to Effective Business and Product Naming. What’s in a name? That which we call a facial tissue or gelatin dessert or adhesive bandage by any other name would still be the same Kleenex or Jell-O or Band-Aid. Yet, for fear of infringing on the more common…
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This blog, Part 2 in the a series will share email marketing testing tips, measuring email campaigns, a Glossary of Terms, and an enormous construction email list. Email Marketing For Construction (Part 1 of 2) covered email marketing basics, and email tips and tricks. Email Marketing Testing One of the advantages of email is the ease of testing and optimizing…
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Webcast – Monday, May 16, 2011 at 12pm CST A webcast entitled Killer Construction Content is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Monday, May 16, 2011 at 12 pm CST. REGISTER HERE The webcast will include panelist Paul Deffenbaugh, Chief Content Officer of Deep…
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The Right Foundation Can Make or Break your Marketing Automation Initiative Credit to Josh Stailey of the Pursuit Group, Inc. and The Business Marketing Institute This is the final post in a two part series on marketing automation. Marketing Automation, Part I defined marketing automation and why you need it. This post will detail the 4 pillars to success; technology,…
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The Secret Engine Behind Effective Lead Generation, Nurturing and Management Credit to Josh Stailey of The Pursuit Group, Inc. and The Business Marketing Institute This is part one in a two part series on marketing automation. Marketing Automation, Part 2 highlights the 4 pillars to success. This post will explain what marketing automation is and why you need it. For…
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Webcast / Panel Discussion – January 14, 20 at 12 pm CST A webcast entitled Supercharge Your PR for Construction Markets is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Friday, January 14, 2011 at 12 pm CST. The webcast will include panelist Paul Deffenbaugh, Chief Content…
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Register for BuzzSaw™, a free eNewsletter from the Construction Marketing Association (CMA) covering tips and ideas, white papers and insights into Construction Marketing Best Practices! Registration is fast and easy. Register Here
On the heels of our Social Media for Construction Webcast and Panel Discussion, with experts from Caterpillar, USG and Emerson Electric, one thing is for certain, BLOGS are a very important component of an internet and social media program. Why? Because no other single marketing tool can have such a demonstrable effect on search engine results while positioning you or…
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(CMA FOCUS SERIES: PUBLICITY: PART 1 of 2) The popularity and use of free publicity historically increases when the economy tanks. In the midst of this seemingly extended downturn, PR is certainly gaining priority in the construction marketing mix. At the same time, PR is changing significantly. So how can you refine your PR to realize greater results? PART 1…
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by Eric Gagnon Print direct mail is a powerful means for market-testing sales copy, promotions, pricing, and other critical aspects of your marketing program. Online pay-per-click (PPC) advertising programs, such as Google AdWords, can also be used as a powerful, effective, and very fast method for testing many aspects of your marketing program’s sales copy, benefits, headlines, pricing and other…
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