To further understand current marketing plans and priorities in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. For the coming fiscal year, do you intend to increase or decrease overall marketing activities and budgets? 2. What traditional marketing tactics will you increase or decrease in 2014? 3. What…
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It’s that time of year again! With 2013 coming to an end, it is important to begin looking ahead to marketing goals and initiatives in 2014 (hopefully you have already given it some thought). Below are 5 construction marketing resolutions that can help your company in 2014:
The Construction Marketing Association is now conducting a national survey on marketing plans and priorities in the construction industry. Discover what budgeting techniques and other most effective marketing tactics are being implemented by your peers. In addition, CMA Chairman Neil Brown will present a case study of a complete construction brand makeover. These survey results will be shared at our…
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The Construction Marketing Association will hold their annual Social Media Summit for Construction Brands webcast on Thursday, October 17, 2013 at 1 PM CST. The webcast will will evaluate the use of social media networks for marketing including Facebook, LinkedIn, YouTube, Twitter, Google+, and more. Numerous case studies from panelists will demonstrate social media best practices and ideas for the…
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The local search war for construction and construction-related brands is heating up and rankings in search engine results pages (SERPs) are increasingly important. One element of your local search-ranking factor is the number and quality of reviews your business receives. And for construction service brands this is even more critical, as outside recommendations carry more weight in the consumer’s mind….
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Trends show that the building industry is taking steps to recover and will continue to improve throughout the rest of 2013. It’s important that you start planning for this future growth by developing a comprehensive marketing strategy for your business Fortunately, a new resource is available to offer some insights and guidance on building a marketing strategy. How to Build…
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With people’s reliance on the Internet increasing drastically over the past decade, email marketing continues be a proven outreach strategy eclipsing more traditional strategies such as direct mail, billboard, and telemarketing. The average person not only checks their email daily but multiple times throughout the day and email marketing is ideal for you to engage potential customers where they already…
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Home improvement retailers are a distinguished marketing channel for a variety of types of construction and remodeling products. Such products include: building materials and supplies, lighting and plumbing, lawn and garden, construction tools and equipment, and much more. In the new whitepaper, “Marketing to Home Improvement Retailers”, we provide a snapshot of the home improvement industry, along with the results…
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Houzz is the leading online platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish – online or from a mobile device. In other words, Houzz is the Pinterest for the remodeling, design, or the construction industry. For construction, design, remodeling, etc. professionals, Houzz offers a unique opportunity to reach…
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Understanding the different types of names is essential to effective name development. Why? Because without this knowledge, there is a tendency to only consider certain types of names which, depending on the category, may be less than differentiated. Also, managers may tend toward naming fads, even if out-dated and ineffective. Finally, mapping competitors’ names by name type is a very…
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