Search Engine Optimization

Construction Marketing Strategies Budget

Construction Marketing Strategies That Won’t Demolish Your Budget

If you hope to expand the client base for your construction company, excellent marketing is essential. Fortunately, it doesn’t have to be expensive. Several time-tested strategies won’t strain your budget. Here are seven smart, cost-effective ideas for maximizing your marketing reach. 1. Leverage Search Engine Optimization In today’s world, people turn to the internet when they want information. That makes…
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Content For Every Stage Client Lifecycle

Content for Every Stage in the Client Lifecycle

Quality content has the potential to help B2B marketers cost-effectively drive ROI. The key to pulling this off requires a commitment to providing content that puts your audience’s needs first. And it must happen at every point in the selling cycle. It’s also going to take some time and patience. A recent survey by Clutch Research finds that 88 percent…
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CMA Constractor Websites

Contractor Website Best Practices

An excellent website is no longer an option for any type of construction, remodeling, or trade contracting firm. Fact is, website excellence is now a requirement for business success. The good news is achieving website excellence is attainable for even small construction firms, along with the broader requirement of implementing a complete digital marketing program that drives sales leads, and…
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SEO for Construction

SEO Stats for Construction Firms

It was a proud moment to see fellow construction marketers agreeing earlier this year that SEO is a top priority. 73.1% of those surveyed in our 2017 Construction Marketing Outlook survey said they planned to increase spend on search engine optimization (SEO). Further, 0% said they planned to decrease SEO expenses! Clearly, construction marketers are aware that SEO cannot be…
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Link Building

How to Launch a Link Building Campaign for Your Construction Firm

There are a number of factors that prospective customers consider when choosing a construction firm. While word-of-mouth (WOM) and recommendations are extremely important, it can be difficult to earn that kind of traffic. To help you get there, you’ll need to take marketing into your own hands. Think – what is one of the first steps you may take when…
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Important Local SEO Factors for Your Construction Business

Google has increasingly favored local businesses in its search engine results. Local search is affecting industries across the board and construction is no exception. Moz recently released the most important SEO factors and were extraordinarily thorough. We have condensed the results into a list of its 10 key SEO ranking factors.

Inbound Marketing in Construction – Webcast Summary

The Construction Marketing Association’s Inbound Marketing Strategies for Construction Webcast was filled with information and examples of inbound marketing in the construction industry from CMA Chairman Neil M. Brown and Hubspot’s Steve Haase. In addition, results of a national survey of construction professionals were presented. Notably, 82% of those surveyed employ inbound marketing. To view all results, read Inbound Marketing…
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Inbound Marketing in Construction – Survey Results

To further understand the use of inbound marketing in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. Do you employ Inbound Marketing? 2. If yes, what types of inbound marketing activities do you employ? 3. What types of content do you develop? 4. What is your most effective…
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How to Be a Better Construction Marketer in 2013

In this time of New Year’s resolutions, why not set some goals for achieving marketing success? Following are 5 key initiatives that can help marketers crush the competition and get that promotion. Whether you market products or services to construction firms, homebuyers, or other targets in the vast construction industry, there are construction marketing musts that will improve your bottom line….
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Link Building Advanced: Submission Tips and Tricks

Per our previous blog, on Link Building Basics, building links, inbound links, or back-links  to your website and/or blog are key to building search authority and improving rank in search engine results pages (SERPs). Advanced link building includes submitting your website, blog, articles and white papers, and news releases to online directories to achieve links. This blog shares top link…
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