Hopefully you’ve heard of the power of link building for improving your search authority and rank in search engine results pages (SERPs). Most often, link building (also called inbound links or back-links) relates to having other, authoritative websites, blogs or directories link to your website and/or blog. One tactic, so-called submission is the subject of our next blog, Link-Building Advanced:…
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LinkedIn Groups LinkedIn was created for business professionals to communicate within a trusted network. These discussions happen within LinkedIn groups and fuel most of the interaction across the whole site. LinkedIn Groups opens a world of possibilities and allows you to accomplish several business activities. Your personal profile allows you to join and display up to 50 groups that you…
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Most people define LinkedIn as a digital resume. This definition fails to underline the power of LinkedIn for highlighting your company. Having a fully functional company page on LinkedIn will act as a resource to anyone interested in working with you or your company. LinkedIn will assist you in creating your company page, by giving you a step-by-step walk through….
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Since there are still mixed reviews across the web, we decided to dig through all the jabber about this high-profile social network. We found some helpful resources to look into that will hopefully clear up the social clutter. To start with, it does not hurt to claim your Google+ business page. Why? At the very least, so no one else grabs…
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This is the first blog in a two part series on Blogging for Construction Marketing. Part 1 covers the benefits of blogging, blog platforms, and features. Part 2, considers the ongoing management and implementation of the blog, which focuses primarily on content. For many construction marketers, blogging has become one of the most important marketing tactics for several reasons. First, blogging…
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Construction Marketing Advisors now offers a low cost service for YouTube videos including YouTube channel set-up, and development of up to a 2 minute video for only $899. The complete YouTube video package includes video editing, script and copy writing, video graphics and animations, and coordinating all YouTube channel set-up and passwords. In addition, a guide will be provided with…
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Twitter has some amazing capabilities that most people do not know about. Everyone assumes that Twitter is a way to let everyone know what they are doing every minute of everyday. Some individual users may use it for this purpose, but that doesn’t mean you have to listen. This ‘noise’ on Twitter is often a deterrent to most people even…
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The importance of social media in the construction industry continues to grow, with more and more examples of companies and brands realizing financial results. The promise of social media is improved search engine results, increased website traffic, real interaction with customers and prospects, and ultimately, measurable revenue generation. In addition, a huge opportunity exists to unleash employees, and involve staff…
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This is part two in a two part series on the power of LinkedIn for construction marketing. The Power of LinkedIn for Construction Marketing Part 1 discussed why you should join LinkedIn, LinkedIn profiles, company pages, and provide you with a LinkedIn To-Do list. Part 2 covers LinkedIn Groups, InMails, and applications. LinkedIn gives us so many powerful features that…
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Part 1 of 2—LinkedIn Profiles and Company Pages This is part 1 in a two part series on the power of LinkedIn for construction marketing. Part 1 will discuss why you should join LinkedIn, LinkedIn profiles, company pages, and provide you with a LinkedIn To-Do list. The Power of LinkedIn for Construction Marketing Part 2 will cover LinkedIn Groups, InMails,…
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