In the construction marketing field, getting your name and image shared across social profiles can seem to be a daunting task. Where should you post? What are your competitors saying? What drives the most response? This is why the Construction Marketing Association would like to announce the third annual Social Media Survey to be shared in our September Social Media…
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In September 2013, the Construction Marketing Association conducted the second annual survey of construction professionals regarding their use of social media. The following questions were asked: 1. Do you employ social media in your marketing program? 2. If yes, do you manage social media marketing internally or outsource? 3. What social networks do you employ? Check all that apply 4….
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With the increasing use and prevalence of social media, it is no surprise that the 2013 Social Media Summit for Construction was the greatest attended event in CMA webcast history. Panelists included Carrie Halle, former marketing director for Knaack/Weather Guard, and Brian Stokoe, social media strategist for Caterpillar Inc. CMA Chairman Neil Brown moderated the panel. The 2013 Social Media Summit was…
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To further understand the use of social media in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. Do you employ social media in your marketing program? 2. If yes, do you manage social media marketing internally or outsource? 3. What social networks do you employ? Check all that…
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Getting a Like on Facebook certainly isn’t the be-all, end-all of your branding efforts, but that isn’t to say that they’re not unimportant aspects of your overall construction marketing campaign. Let’s face the facts here. Likes are a driving factor of social media. If you’re not willing to campaign for more Likes, then the end result may inevitably be fewer…
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The Construction Marketing Association is now conducting a national survey on the use of social media in the construction industry. Find out what social media networks your construction marketing peers are implementing, and which ones are working, by taking this quick and anonymous survey. These survey results will be shared at our upcoming Social Media Summit for Construction Brands Webcast…
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The Construction Marketing Association will hold their annual Social Media Summit for Construction Brands webcast on Thursday, October 17, 2013 at 1 PM CST. The webcast will will evaluate the use of social media networks for marketing including Facebook, LinkedIn, YouTube, Twitter, Google+, and more. Numerous case studies from panelists will demonstrate social media best practices and ideas for the…
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To further understand the use of advertising in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked: 1. Do you employ advertising in your marketing program? 2. If yes, what types of advertising do you employ? 3. What is your most effective Advertising activity? 4. What is your least effective Advertising activity?…
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Houzz is the leading online platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish – online or from a mobile device. In other words, Houzz is the Pinterest for the remodeling, design, or the construction industry. For construction, design, remodeling, etc. professionals, Houzz offers a unique opportunity to reach…
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The Construction Marketing Association’s Inbound Marketing Strategies for Construction Webcast was filled with information and examples of inbound marketing in the construction industry from CMA Chairman Neil M. Brown and Hubspot’s Steve Haase. In addition, results of a national survey of construction professionals were presented. Notably, 82% of those surveyed employ inbound marketing. To view all results, read Inbound Marketing…
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